Posts By: K.C. Hopson

kchopson

Product Review: SwarmWorks

Swarmworks Pong

At the recent MPI World Education Congress in Minneapolis I had the pleasure of being a participant in a very interesting activity. By saying participant, I meant that I was one of a couple thousand other players. The game was “Pong” and it took place in the form of a soccer field. How do thousands of people play Pong at once? Using technology powered by SwarmWorks, the conference hall was evenly divided into two teams along the center of the auditorium. Each attendee was given a reflector called a “SwarmPad” which served as the paddle. By changing sides of his... Read more »

kchopson

WEBINAR: How to Leverage Social Media Throughout Your Event Life Cycle

Friday, September 19, 2014, 2:00 PM Eastern Click here to REGISTER NOW In this webinar, learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community. This webinar will be co-hosted with Anne Sigman. Anne is one of the co-founders of SocialToaster, a SaaS platform that manages social media influencer programs. She is also a marketing technology consultant and entrepreneur who works with associations on initiatives that help them... Read more »

kchopson

Destination Review: Hotel George, Washington D.C.

In easy walking range of Union Station on Capitol Hill in Washington, D.C., the Hotel George is the perfect stop for individuals or small groups who are working in the area or wish to be close to many of D.C.’s finest destinations, including the National Mall and Chinatown. As a boutique hotel, the George focuses on creating a unique experience for their guests. In this case, the “George” is our first President and his visage permeates the venue. Modern paintings of him, Martha and other things Washingtonian provide a consistent theme to the establishment. The charming ambience is coupled with... Read more »

kchopson

Trade Show Lead Nurturing Best Practices

handshake

In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »

kchopson

Making Great Connections at Conferences and Trade Shows

handshake

We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »

kchopson

Rant: Bring Enough Badge Stock!

Zebra GX430t printer

I’ve seen it happen too many times. Concerns about wastage and “costs” leads planners to not bring enough badge stock to their conference. This happens particularly frequently when “six-up” (six badges to a page) stock is used and there are a lot of badge name reprints or single badges (usually for exhibitors.) By not bringing enough stock, planners risk creating a very embarrassing situation where the stock runs out and the badges have to be printed on normal printed paper and then cut out by scissors to fit inside the holder! Needless to say, for something with a budget as... Read more »

kchopson

Why You Should NOT Give Out Thumb Drives at Your Trade Show

No Flash Drives

Giving out thumb drives (aka USB Drives) at your show or booth seems like a good idea. They are small, can be packaged attractively, and the attendee can just stick the device into his or her PC and view your material. And that material can be anything from brochures to a movie to Power Point slides to links to your web site. Sounds great – right? Wrong! This article is written to discourage you from giving out thumb drives and attendees from taking them. This author personally throws away any thumb drive he is given, even if they are in... Read more »