Posts By: K.C. Hopson

kchopson

Product Review: X bytes Energizes Attendees Between Sessions

X Bytes

At a recent meeting of the Association of Meeting Professionals in Washington, D.C., I had the pleasure of being introduced to Kim Bercovitz, Ph.D. (aka “Dr. Kim”), President and Chief Exercise Officer (CEO) of a very interesting company called Exercise Bytes. Their company offers a quick and efficient solution to the problem of attendee fatigue. As you probably know, between lots of sitting and too much eating attendees can see their energy levels drop off quite a bit – especially in mid-morning and mid-afternoon. Coffee breaks are often seen as the remedy, but the caffeine boost will usually wear off... Read more »

kchopson

Checkout EventRebels’ New Website!

EventRebels is very excited to introduce our new website, designed and built by our friends at Ainsley & Company. Besides having an exciting new look, the site has a number of new features that you may find of interest. Most exciting is four new product videos! These short videos give you a quick, but thorough, offering of our main product lines. There are videos for: EROnline, the most robust conference software in the industry. ERShow, our online interactive trade show and exhibitor management software. ERSpeaker for call for papers and speaker management. There is also a video that introduces our... Read more »

kchopson

QR Codes, Not Just For Your Website!

As you probably know, QR Codes are a great way to promote your event. The most common use of these codes is to have a smartphone scan the code which redirects the user to a web page. For a meeting, this might be a link to the meeting web site or your organization. Lost in the standard use of QR codes are a couple of other novel ways to use QR codes to promote your organization or event. A great use of QR codes is for SMS marketing – i.e. text messaging. Your QR code can be setup so when... Read more »

kchopson

How to Promote your Meeting with LinkedIn

LinkedIn is now the premier social media web site for business. If your conference is targeting professionals in business, education and government, LinkedIn is not to be ignored, although they have discontinued the app for creating events. There are still many great ways for your meeting to be promoted on LinkedIn. Post updates on your personal and organization page that link to your online registration form. Use headline terminology, such as registration for your conference “is now open!” Post status updates about meeting news such as speaker updates, the venue, and so forth. Have a LinkedIn icon on your online... Read more »

kchopson

Don’t Be Duped into Compromising Your Organization’s Computer Security

Internet Security

Most people think securing your computer systems is the job of your IT department and software you install. Furthermore it is commonly believed that most security breaches are because of “hackers” compromising an organization’s web site. Consequently an organization’s security is not really your problem, but that of your “network gurus” protecting the web site. In fact this perception is quite wrong. One report showed that a staggering 70% (!!) of security breaches were not caused by hackers, but by “internal vulnerabilities.” These include lost or stolen equipment, and accidental or malicious employee attacks. The recent theft of Target store’s... Read more »

kchopson

How Geofencing Can Enrich Your Meeting

Geofencing

2013 is the year smartphones significantly changed how events function. From social networking apps to innovative ways badges and smart phones can change session tracking, check-ins and lead retrieval, the mobile platform offers exciting possibilities that weren’t even considered a few years ago. One new such technology is called “geofencing.” As you probably already know, the GPS (“Global Positioning System”) in your smartphone interacts with location-based apps – like Google Maps and Foursquare – to use your location for your benefit. A geo-fence takes this a step further. An establishment – like a store or a booth at a trade... Read more »

kchopson

Keep Yourself Safe with Good Password Management

Internet Security

One of the most frustrating aspects of being on the Internet is managing your passwords. Just when you think you have a great password, one of your sites asks you to change it. Even worse, web sites differ greatly in their standards for how “strong” your password should be. The strength of the password defines how hard it would be for an outsider to guess it. In general, the longer the password the stronger it is. However, there are other factors like mixing lower and upper case letters and including numbers. Some sites even require non alpha-numerics like punctuation. The... Read more »

kchopson

Product Review: Zoomph, Social Media Hub for Events

Zoomph

EventRebels had the pleasure recently of spending some time with the people at Zoomph and viewing their cutting-edge Influencer Engagement Platform. In many ways we found Zoomph’s product like our software – an attractive, flexible and powerful interface for the attendees, but also a very strong back-end management side for the event planners. Zoomph is most well-known as a platform that ties together all social media content from today’s most popular social channels (Facebook, Instagram, Twitter), collects and ranks social media content and then streams it to an integrated interface where event attendees can absorb topics, trends, and real-time conversations.... Read more »

kchopson

Lead Retrieval for Your Smartphone!

EventRebels is pleased to introduce ERLead, a lead retrieval app designed to allow exhibitors and sponsors the ability to scan leads directly with their iPhone or Android smartphone, at a fraction of the cost of traditional lead retrieval hardware rental. Using QR code and smartphone technology, ERLead provides an integrated solution for exhibitors’ lead retrieval needs. Exhibitors can purchase their booth with ERShow and add on lead retrieval at the same time. Attendee badges include a QR code that allows exhibitors to scan and access only the contact information that the meeting planner wants to share. No Hardware Onsite! Free... Read more »

kchopson

Why Your Online Registration Form Should Look Like Your Web Site

It happens all too often. An organization creates a beautiful web site for their conference or special event, only to have their brand obscured by an online registration form that looks like a cheap invitation. Apparently someone thought that the idea of a consistent marketing message ends at the time of registration. This, of course, is a big mistake. Here is why: It breaks the fundamental rule of a consistent marketing message. The site builds up the notion that you are going to have a great conference, but the registration form has the appearance of a second-rate operation. Your brand... Read more »