Posts By: K.C. Hopson

kchopson

How to make your Reverse Trade Show more successful

Reverse trade shows are one of the hottest items in the meetings industry. They promise to bring more value to exhibitors by delivering high quality appointments with high closing rates. To work effectively, these shows use Appointment Scheduling software to setup meetings prior to the show. The strange thing about reverse trade shows is that while having good appointment scheduling software is important, it is even more critical that this software is setup properly in the bigger picture of the attendees’ participation in the meeting. If the attendees do not make or show up to the appointments, than the quality... Read more »

kchopson

How to Safely Surf the Internet

Internet

Have you ever typed in an Internet link (called “URL”) you read in a magazine, ad or Email and then suddenly end up at a totally inappropriate web site? Even worse, did that site give your computer a virus which you spent an entire day fixing? I personally mistyped the URL of a web company I know very well and ended up at a site that attacked my computer. Love it or not, but surfing the web can be dangerous not only to your computer, but even to your pocketbook. Here are some basic steps you can take to make... Read more »

kchopson

Ways to Keep Presentations Alive After the Conference

Speakers

So you had a great conference. The attendees were rewarded with great presentations and interesting speakers. So that attendees can refer to the talks after the show, you might provide a bunch of paper handouts. However, this approach produces a tremendous waste of paper, most of which is lost or even tossed before the plane trip home. So how can you use the Internet to keep your presentations alive after the conference? Here are a couple of ideas. You should have a series of web pages that show information about the program schedule, presentations, and speakers. Users should be able... Read more »

kchopson

Ways to Make Sure People Pay Their Registration Fees

In a perfect world everybody would pay their registration online with the amount due in full and with a credit card. Unfortunately, in many cases that may not be the only way to register that you’ll be able to offer. Especially with meetings with high fees or a large number of government or international attendees, you may have to offer the choice of registering with a Purchase Order or a promise that a check or wire transfer will be issued. If your meeting is in this category, you know that this creates a ton of extra work and can hurt... Read more »

kchopson

Use Images In Email to Increase Online Registration!

Email marketing is still one of the best ways to encourage people to register online for your conference or event. When used properly images can greatly complement your message and improve the success of your effort. However, when used incorrectly an image can actually destroy your hard work! Still, images sell and they can improve your registration conversion rates. It’s important to remember that today’s Internet readers scan and are very visual. A good image can be the difference between someone reading your Email or throwing it in the trash. If you follow some good practices, you are more likely... Read more »

kchopson

What is the Deal with All These Codes on My Badge?

There has been a lot of talk in the last few years about using various codes on attendee badges to expedite the exchange of information between attendees, exhibitors, or both. These “codes” take the form of some image that has no meaning to a person but are meant to be read by a device (“machine readable.”) These codes not only differ visually, but they also function in quite different ways. Here is a break-down of the most popular codes used on badges at meetings and events. A 1D Bar Code (i.e. One Dimensional) is a simple code typically representing a... Read more »

kchopson

Five Reporting Features Your Online Registration System Should Have

Online registration systems can be very good at collecting data. This is a great asset to your organization. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export all data to Microsoft Excel spreadsheets or CSV files. Some software platforms keep all their report data in proprietary formats in order to keep you locked into their... Read more »

kchopson

What is Hosted Buyer and Reverse Trade Show?

They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »

kchopson

Three Ways Technology Can Bring Attendees Together

Internet

So you used all the technology tools in your arsenal to bring attendees to your meeting or event. You used email marketing , online registration, Facebook, Twitter and so on. And you did a great job! You have a record number of registrations and your show looks like its going to be a hit. So how can you make your show even better so attendees will be eager to come back next year? A great way to deliver value to your attendees is increasing their engagement with each other. This is where technology can really help you. Here are three... Read more »

kchopson

Use Twitter After Your Conference To Keep It Alive

Twitter

In a previous article Use Twitter at Your Conference we discussed how to use Twitter to increase attendee engagement. Assuming you have created a great hashtag, the general idea is to use this Twitter hashtag to create the “go to” place to get information about the conference. Continuing this idea, the conference does not need to stop being an important resource once the show is over. In fact, you can continue your attendee engagement long after everyone has gone home. Following the principles set forth in our previous articles, here are some simple things you can do with Twitter to... Read more »