Posts By: K.C. Hopson

kchopson

Make it Easy for Exhibitors to Give You Money

If you are doing exhibitor management the old fashioned way then you are spending a lot of time faxing or mailing or processing paper forms sent to and from your exhibitors. You probably have huge spreadsheets of information. Likewise, you prospective exhibitor probably has a special “folder” of all the paper that’s been passed and forth, which has consumed a great deal of the exhibitor’s and your time. Furthermore, the money the exhibitor can be sending you is slowed down with mailings and manual credit card processing. Do you want to cut out this paperwork and receive revenue from your... Read more »

kchopson

Attracting Event Sponsorships as a Salesperson: Getting Qualified Leads

In this economy it is tougher than ever to get sponsorships for your event. Every corporation has many more sponsorship opportunities than it can support.  Landing a sponsor now demands new levels of planning, diligence, and perseverance.  Unfortunately, those selling sponsorships often miss some basic, but critical, steps that are needed to reach their goals.  Perhaps the key step lies in the understanding that the process is a “selling” one. Because the sale is for a non-profit, the seller does not like to think of him or herself as a salesperson, but that is precisely what the job is.  If... Read more »

kchopson

How to Use Technology to Green Your Meetings Before It Even Starts!

In case you didn’t already know, the meetings industry is considered the second most wasteful. Because of this, the industry has made a great deal of effort in the last few years to become more environmentally sustainable. A meeting that implements sustainable practices is called a “green meeting.” This phrase leaves some room for interpretation, but the upshot is clear – consider the environmental impacts through all stages of a meeting and seek to reduce negative consequences. Greening your meeting can be very complicated and difficult to understand especially in regards to things like travel, building usage, food and beverage,... Read more »

kchopson

Why Meeting Planners Should Use Software in the Cloud

One of the hottest words being thrown around these days is the “Cloud.”  Though Cloud seems new and trendy, it actually refers to something almost as old as the Internet. Cloud-based software is very simple to define – rather than software you install on your computer, Cloud-based software runs on the Internet and generally requires little or no installation.  If you are using GMail, HotMail, or AOL you are already “in the Cloud.” Benefits Here are some of the benefits that immediately accrue to you if you move to Cloud-based software.  First of all you avoid the pain of installing... Read more »

kchopson

Use Twitter to Promote Your Conference

In the past few years, Twitter has become one of the most useful and popular tools for promoting events and conferences. Because Twitter posts (called a “tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headline and small news stories. Combined with links to websites, you can make powerful information about your show available to real and potential attendees in an easy-to-read steady stream. This stream is a great vehicle for generating buzz about your conference. The first step in making Twitter work effectively for your conference is to choose a great... Read more »

kchopson

Improve Your Event With QR Codes

Though QR codes have been around since 1994 (when they were created by a Toyota subsidiary), in the last few years these codes have become one of the hottest marketing tools around. QR codes can now be found everywhere from online sites to stickers to tattoos(!) to lampposts. The main reason for this stunning rise in popularity has been the emergence of the smartphone and free, easy to use scanning apps. QR (or Quick Response) codes are simply a different type of bar code. When scanned by a reader the code typically returns a website URL. When using one of... Read more »

kchopson

EventRebels API Documentation

EROnline Online Registration API documentation ERSpeaker Call for Papers and Speaker Management API documentation ERShow Online Trade Show and Exhibitor Management API documentation ERPeople Online Membership Management API documentation ERLead Lead Retrieval API documentation EventRebels has a new REST api available that is currently in BETA. The documentation can be viewed here. Please contact us if you’re interested in using it.