Posts By: K.C. Hopson

kchopson

Craft Hotel Contracts to Reduce Attrition

Perhaps the heart of good meeting planning is the ability to write contracts that cover all potential outcomes of an event. Of all these outcomes, perhaps none is more important than avoiding being hit with attrition fees by the host hotel. As all planners know, these fees can be very costly and, in many cases, can be avoided with a tight contract. Recently I had the pleasure of attending an exciting (!) lecture on Hotel Contracts lead by attorney John S. Foster from Atlanta. The event was put on by the PCMA Chesapeake Chapter and was hosted at the brand... Read more »

kchopson

Why Would Hackers Attack Your Conference?

Hackers targeting big companies have become part of the regular news cycle. As of last year corporations such as Sony, Target and Staples have become victims of breaches involving personal information and credit cards. Even more recently, the data of 18 million current, prospective or former employees of the U.S. Government was successfully compromised in one of the biggest and most spectacular cyber attacks in history. While it might be comforting to think that hackers would only go after big name organizations, it would be wrong to think that conferences are exempt from cyber attacks. Just recently the Linux Australia... Read more »

kchopson

Trade Show Swag: What’s Hot for 2015

An intriguing thought crossed my mind as I prepared this blog on the benefits of trade show giveaways. Given the nearly universal appeal of tchotchkes I wondered whether anyone has proposed a doctoral dissertation analyzing the irresistible allure of ball point pens, pocket-sized hand sanitizers, disposable water bottles and tote bags emblazoned with exhibitor’s logos. As a veteran of scores of trade shows, I’ve seen well-dressed, affluent –looking professionals saunter over to a booth and scoop up a key chain, pencil, highlighter or a tiny box of breath mints. Generally, these items retail for under three dollars. Perhaps there is... Read more »

kchopson

Make Your Call for Papers Easy to Use!

Potential speakers for your conference are busy people. One thing they do not want is to received the Call for Papers as a PDF, print it, fill in the fields and then scan it and send it back. Not much better is getting a call for papers via survey software. Since call for papers are often long, the applicant may have to leave the desk for a while only to find that the site timed out and erased their work! Even if the form is filled out in one sitting, surveys cannot be updated – so if there is a... Read more »

kchopson

Rebel Wanderer: San Diego, CA

San Diego is known for having just about the finest climate in the continental United States. But the city is so much more than great weather. With California’s vastly improved train system, it is easy to visit San Diego for a day from all over the southern basin including Disneyland and Los Angeles. Gaslamp Quarter The Pacific Surfliner train gives you a beautiful view of the coastline and drops you off at the Santa Fe depot in the heart of the Gaslamp Quarter. Loaded with dozens or restaurants and nightclubs, the quarter retains many of the elements of older San... Read more »

kchopson

Design Rebel: Marquee Lights are HOT for Your Event

Nothing says excitement like Broadway and nothing say Broadway like Marquee Lights. The opening shot of the film classic All That Jazz sets the stage for what follows with a dazzling marquee light up. The eye cannot help but be drawn to the raw, pulsating and vibrant lighting that are typical of these displays. Marquee lights have an interesting history. Their appearance is very closely tied to the rise of the automobile. Before these fast moving vehicles arrived, pedestrians had plenty of time to look at signs as they strolled across. However, those signs were generally unable to draw the... Read more »

kchopson

Tech Tuesday: Put Your Contracts in the Cloud!

Nobody writes contracts like meeting planners. For any given conference, there can be dozen of contracts. These contracts are usually lengthy and quite detailed. Often these contracts are emailed or even faxed(!) to the signing party. This party then signs, copies and then scans or faxes back to the other party for countersigning – and the process repeats. This simple signing process consumes many hours for any given show. Given that meeting planners are usually strapped for time, doesn’t this seem like an easy area to improve? Fortunately, there is great software in the marketplace for making the contracts process... Read more »

kchopson

Outdoor Event Risks

As summer approaches, we are all getting ready to spend a lot of time in the great outdoors. If you live on the East Coast (as EventRebels does!) or cooler regions of the country, you know that we need to take in all the fresh air we can! So we look forward to the time of parks, hiking trails, ball games and outdoor weddings and events. For the planner, staging an outdoor event is a thrilling experience, but can also be one that can be fraught with peril. Here are some potential problems that can turn your dream outdoor event... Read more »

kchopson

Design Rebel: Whisky Business

“Horse racing and whisky cocktails seem to go hand in hand, says liquor connoisseur, Lance Mayhew.   While the Mint Julep is closely associated with the Kentucky Derby, the official drinks of the other two jewels in racing’s Triple Crown are not as well known.  For the record, the Preakness Stakes’ Black Eyed Susan and the Belmont Breeze round out springtime’s annual cocktail trifecta. Each of these cocktails is made with blended whisky and are annual crowd pleasers. With the 2015 Kentucky Derby behind us, horse racing fans head north this weekend to Baltimore for the Preakness. Without question the Kentucky... Read more »

kchopson

How to Use Online Trade Show and Exhibitor Management Software

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor The software produces a floor map of your show online with all the tables and booths. For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot. Anybody can see the list of current... Read more »