Posts By: K.C. Hopson

kchopson

How to Use Online Trade Show and Exhibitor Management Software

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor The software produces a floor map of your show online with all the tables and booths. For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot. Anybody can see the list of current... Read more »

kchopson

Rebel Wanderer: San Antonio, Texas

Texas is an amazing state with many great cities. Certainly one of the finest towns is San Antonio, located in the heart of the south-central region of the state, also known as Texas Hill Country. Besides being home to the Spurs, one of the NBA’s finest franchises, the city hosts many memorable venues along or near the beautiful San Antonio River. The Alamo Originally a mission established by Franciscan priests in the 18th Century, the Alamo is best known for the last stand of 200 Texas defenders against the army General Santa Anna. Although the Alamo is surprisingly small, it... Read more »

kchopson

Mobile Monday: Free QR Code Apps for Apple and Android

You may have heard that here are many ways you can improve you meetings with QR codes. However, you may think – “QR codes sound great, but how will my attendees scan them?” Fortunately, there are many great QR code scanning apps for Apple and Android devices. Here are the general features most of these apps have: Simple point and scan functionality Uses your camera to scan QR codes Opens up the corresponding the corresponding website inside the app History of scans FREE! Warning – a lot of these names are similar, so I added the company where necessary. Here... Read more »

kchopson

Design Rebel: Food Porn Comes of Age

WARNING: If you are under the age of 21, easily offended by forbidden culinary delights or counting calories, please stop reading this post. My next 351 words are dedicated to “food porn” and why savvy meeting planners may want to pay more attention to the visual appeal of their special event refreshments. Doubt the seductive power of foods prepared and arranged to please the eye? Print and electronic advertisers do not have access to our taste buds, or noses, yet they must entice us to want to buy their food. These companies rely solely on the seductive power of foods... Read more »

kchopson

Tech Tuesday: An Easy Way for Your Attendees to Ask Questions

It is common practice at conferences to mix presentations with questions from the audience. Despite the fact that most attendees have smart devices and phones, the questions from the audience are still mostly handled in an old fashioned way. These low-tech styles include: A “moderator” walking around with a microphone and finding the nearest person with a raised hand to ask a question. Not only is this slow and time consuming, but is rather arbitrary and not very democratic. Another way is for a group of people to hand out cards to the audience and then pick them up during... Read more »

kchopson

Rebel Wanderer: Los Angeles Museum Row on Miracle Mile

Whenever I am in Southern California there is one destination that is always at the top of my list – the Museum Row on Miracle Mile in Los Angeles. Located in the heart of Los Angeles and near many of the great sites (Chinatown, Fashion District, Melrose, Downtown and even Hollywood), there is no better place to anchor your day in the great city. Museum Row consists of a number of museums including the Craft & Folk Art , Peterson Automotive and Architecture and Design museum. However, the real gems are the museum complexes in Hancock Park. While there are... Read more »

kchopson

Meetings Monday: North American Meetings Industry Day 2015

Last Thursday, April 16, 2015, was a great day for the meetings industry. It marked for the first time that meeting professionals throughout the country and North America came together to rally and show support for one of the largest industries in the world – the travel and meetings industry. As was pointed out, everybody knows that travel is huge, but the average person does not understand that meetings are the greatest driver of travel. It was also made clear that the normal citizen does not understand actually what it is that meeting professionals and planners do. In an effort... Read more »

kchopson

Conventional Wisdom: The Importance of Welcoming Your Guests

It was turning out to be the business trip from hell, until the conference planners did one very special thing. My last minute decision to attend a conference in Chicago seemed like a sound idea. However, as a seasoned traveler I knew scheduling a business trip on short notice can be fraught with challenges. Nevertheless, the conference was the perfect opportunity to meet with colleagues working on a similar project in a non-competing market. It was one of those rare chances to speak freely with peers and exchange good advice. My traveling troubles began with securing air transportation (two plane... Read more »

kchopson

A Better Way to Manage Conference Certifications

Have you seen this way of tracking CEUs at a conference before? The first step is to print out sign in sheets, possibly pre-populated with attendee names. The next step is throughout the conference placing the sheets in the appropriate rooms before the workshop and then picking them up after each session. After the show the show organizers get to back to the office and collate the signatures with the registration, membership, and CEU systems. This should only take a few days if you are lucky. Finally, you have to pull this data together and somehow get the certificates to... Read more »

kchopson

Rebel Wanderer: Springtime in the Park

The crown jewel of trade shows for the meetings industry occurs tomorrow, Thursday, April 9, 2015. It is ASAE’s Springtime in the Park, this year at the Washington D.C. Walter E. Washington Convention Center. Springtime is over 30 years old, first launching in 1977 as Summer in the Park and taking place on an Astroturf floor. It became Springtime in 1980 and hasn’t looked back since. The Springtime Expo typically has more than 700 exhibitors and about 3,000 attendees. The attendees mainly draw on the rich association market that D.C. attracts. While the professionals mainly range from meeting planners to... Read more »