Posts By: K.C. Hopson

kchopson

Mobile Monday: ORI and EventRebels Announce Partnership to Provide New Seamless Event Analytics Solution

Herndon, Va. – April 9, 2015 – ORI, a market research and strategic business intelligence firm, and EventRebels, a leading provider of online registration, mobile and web software for conferences and trade shows, today announced a partnership that will enable them to offer meeting and event planners a new seamless event analytics solution to mine smarter and more actionable insights from attendee registration data and post-event evaluations. On the front end of this solution, EventRebels’ ER Online registration product for conferences and trade shows aggregates and breaks down demographics and other important data on attendees to help event organizers better... Read more »

kchopson

Design Rebel: Sweet 16 Hot, New Trade Show Colors

To paraphrase the timeless lyrics of Cole Porter’s “Let’s Fall in Love”, birds do it, bees do it, even savvy trade show exhibitors do it. They all invite visitors to their nests, hives, and booths with color. Unlock nature’s not so secret, secret weapon: color. One of the most powerful lures, a hot, new color not only turns heads and catches the eye, it summons a closer look. As any new or experienced exhibitor knows, the competition to attract people your trade show booth can be fierce. What you may not be aware of is the effective use of color... Read more »

kchopson

Mobile Monday: Google Will Rate Your Mobile Friendly Website Higher

In one of the biggest changes ever to happen to Google’s search ranking algorithm, the behemoth announced that websites that are “mobile friendly” will rate higher than those that are not designed for mobile devices. This change is sure to cause much consternation in organizations that have spent much time “optimizing” their web site for Google. The good news is this change only effects people who are searching via a mobile device, and certainly does not mean that the current ranking system is altogether obsolete. It’s more of a tweak to make sure mobile searchers will be lead to a... Read more »

kchopson

Tech Tuesday: How to Simplify the Management of Your Exhibitor Staff

It still happens at too many trade shows – long lines at the exhibitor check-in area. In most cases the person waiting is an exhibitor who is registering onsite. In other situations the exhibitor has pre-registered but the badge cannot be found. Additional frustration can be caused if each booth has a limit on the staff allowed. You may have to manually cross-reference how many staffers a company has registered and if that additional staffer is allowed entry. If you do not have cross-referencing in place you may find out after the show that companies have frequently gone over their... Read more »

kchopson

Mobile Monday: Mobile Credit Card Processing With PayPal Here

We wrote recently about how some apps that are using the camera of your smartphone to process credit cards. Of course, these are in addition to well-known apps such as Square which uses a device attachment to turn your phone into a cash register. E-commerce giant PayPal has also introduced a number of mobile solutions. One of these products, PayPal Here, uses a device like Square to process credit cards. Getting started with PayPal Here is easy. Just log into your PayPal account and fill out a short application. You will then be sent a text with a link to... Read more »

kchopson

Mobile Monday: 3 BAD Reasons For Not Having a Mobile App at Your Meeting

Despite all the great functionality of today’s mobile apps for conferences and events, there are still a very large number of organizations that have not worked this technology into their show. While some reasons may be appropriate – like being too small or requiring a high level of security – most of the reasons given do not really make any sense. Here are three bad reasons to not have a mobile app for your meeting. “I don’t have anything to put on my mobile app” Oh really? How about your complete program schedule with links to detailed write-ups of your... Read more »

kchopson

Rebel Review: What’s New? – Hearing Alexander Graham Bell

If you’re in town next month for Washington DC’s Cherry Blossom Festival after enjoying the sight of those beautiful, delicate blooms at the peak of their beauty give your sense of sound an equally amazing treat. Make your way to the Smithsonian’s National Museum of American History’s new exhibit where you can hear for the first time the voice of one of the world’s greatest inventors. Alexander Graham Bell is universally known for inventing the telephone, a device that’s morphed into today’s smart phones. While his transformative invention has allowed people to hear each other’s voice for more than 130... Read more »

kchopson

Tech Tuesday: What 3D Projection Mapping Can Do For Your Event

One of the most amazing technologies to hit the world of events and entertainment the last few years is that of 3D projection mapping. In short, this technology can take anything and turn it into a surface for video. What makes 3D projection unique is that those backgrounds are not your classic movie screens, but can be irregularly shaped objects like buildings or even bridges. The general technique is to take the target image and create a “virtual map” of the object. Projectors and specialized software can then take this map and create an object with a new identity. A... Read more »

kchopson

Tech Tuesday: How to Streamline your Call for Papers Review Process

There are few aspects of speaker management that can be more painful than the process of reviewing submissions from an open Call for Papers. If the review is conducted in the classical way, the planners will find themselves buried in a bewildering collection of PDFs, Word docs and spreadsheets. Hours upon hours can be spent communicating with the review team, collating information and somehow trying to make sense of it all. In between all of this manual work is the need to give proper consideration to all the submissions and being fair in the final judgments of which presentation is... Read more »

kchopson

Rebel Wanderer: Long Beach, California

As an old family home, I have many fond memories of Long Beach, California. I can’t think of any city with more beautiful street names – Bellflower, Cherry, Ximeno, Alamitos – it seems like every one is a gem. Having recently seen both “Gone in 60 Seconds” movies, I realized that the films were homages to this wonderful ocean-side city with one of the most bustling ports in the world. Downtown Long Beach Even when downtown Long Beach was considered an eyesore, the area had a certain special quality. It’s now defunct “Acres of Books” store was a popular haunt... Read more »