Posts By: K.C. Hopson

kchopson

Mobile Monday: Processing Credit Cards Using Your Smartphone’s Camera

Smartphones are now being used for everything. One area that is real hot is mobile payments. You are probably already familiar with Square, a device that literally turns your phone into a cash register. The primary way Square works is with a simple device attached to your phone that allows you to swipe credit cards, which the Square app then processes. Square takes a flat percentage (currently 2.75%) of each transaction and deposits money into your bank account a few days later. However, there are a number of other ways to process credit cards with your phone. One of the... Read more »

kchopson

Mobile Monday: What Google Analytics Can Do For Your Event Apps

Odds are pretty high that your organization’s website uses Google Analytics to track the traffic to your site. Google Analytics is the most popular tool in the world for measuring website activity and figuring out what pages are getting attention and which ones are not. The reporting allows you to find out important data about your audience, how they are browsing your site, and whether they are doing what you want them to do. Marketers, in particular, love Google Analytics as it provides valuable insight into how best to improve your web presence. Did you know that you can also... Read more »

kchopson

Tech Tuesday: Email versus Messaging and Your Mobile Event Apps

As you plow your way through your fat Email inbox, you might think that all the time you spend in Email is not so unusual. After all, Email is the main way we communicate these days, isn’t it? While Email is still the number one way of digital business communication, messaging is now the method of choice for 30-40 percent of the population, especially young people. When we talk about messaging, we usually think about text messages. However, communicating through social media (Facebook, Twitter…) or dedicated messaging apps like WhatsApp have also become very popular. So why is messaging on... Read more »

kchopson

Tech Tuesday: Four Types of Information that Make Up Your Organization’s Big Data

There is a lot of talk these days about using “Big Data” for the purpose of analyzing and solving your organization’s challenges. While your organization should have a large set of data that is relatively easy to access, much data is a lot less obvious in its usefulness and more difficult to compile. Before you begin the process of analyzing your data to improve your organization and events, it might be good to understand the four types of data you should consider. We will start with the “low hanging fruit” and then look at the other possibilities. Internal Structured Data... Read more »

kchopson

Rebel Wanderer: Louisville

I recently worked a conference in Louisville and I have to say – I love this town! I stayed in a hotel near the convention center and I found that everything from business to eating to entertainment to beautiful vistas were in walking range. The streets were kept clean and the beautiful architecture made me feel like I was in a turn off the nineteenth century movie. Hence my conclusion that Louisville is one of the finest walking towns in the country. Here are some of the great spots that were on my walking trail. Galt House Hotel and Rivue... Read more »

kchopson

How Beacons Can Help You Understand Your Trade Show

One of the hot trends of 2015 is the use of Beacons at meetings and trade shows that work with your mobile attendee app. Beacons are small wireless transmitters that interact with the latest releases of Apple iOS and Android devices. They use BLE technology – also known as Bluetooth low-energy or Bluetooth Smart. The most important thing to know is that the devices are aimed at noticing when your smart phone/wireless device enters the perimeter of an area, such as a store or a trade show. Your phone needs to have the appropriate app installed, and probably should be... Read more »

kchopson

Increase Your Workshop Survey Response Rates

There are few ways to better determine how your audience feels about your workshop than a survey. Until recently, most workshop questionnaires were conducted by having a stack of paper surveys placed on a table at the back of the room. If the planners were lucky, a few people would grab a piece of paper and turn it in before the conference was over. However, most attendees ignored the survey because they were in a rush to get to the next event, or didn’t want to hassle with finding a pen and a hard surface to complete the survey. For... Read more »

kchopson

When You Should NOT Use Facebook for RSVPs

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Talk about a total fiasco! What looked like an exciting record opening party for a popular artist resulted in scores of angry people and certainly a black eye for the event planner. The event seemed simple enough. It was to be held in a popular restaurant that could accommodate about eighty people. Since the event was free, the planner simply wanted a list of people attending. She even announced the event on Facebook, which would seem to guarantee that they could easily sell out the event. This is where the problems began. The planner wanted people to bring tickets in... Read more »

kchopson

Meeting Contract Wording for the Worst Case

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Unexpected events such as Ebola can cause havoc for travel and, consequently, for meetings. This has forced meeting planners to pay more attention to a term that has often been cloaked in mystery. The term is “force majeure”, which literally means “superior force”. While to most people this phrase means an “Act of God”, this phrase actually has a specific legal definition. When used in a legal contract, this provision excuses a party from liability if some unforeseen event beyond the control of that party prevents it from performing its obligations under the contract. To meeting planners, what this means... Read more »

kchopson

Using Evernote for Business: How Evernote can Help Meeting Planners

Evernote

A common difficulty in event management is organization; keeping track of constant changes and updates is hard. Using Evernote for business can keep you organized and sync your notes across all of your devices. Ask yourself:  Have you ever walked into a site visit with a paper notebook in your hand, furiously sketching notes throughout the day? When you got back to the office, did you then take a few hours to type those notes into your laptop so you could report your findings? Have you occasionally misplace your notebook in a stack of other notebooks? If you have a... Read more »