Posts By: lbradford

lbradford

Mobile Monday: Using Apps to Extend the Life of Your Event

Making Mobile Count: Using Apps to Extend the Life of Your Event In recent years, there has been a push towards creating hybrid events–integrating a live, in-person event with digital content. This trend aims to foster year-round engagement, making your event last far beyond the days when you are onsite. One of the best ways to make your event last is to utilize an event app. Event apps give you one place to keep all of your conference’s content, making your app the number one resource for your event. But how do you know what to include in your app... Read more »

lbradford

Room Block Piracy Affects More than the Bottom Line

An Update on Room Block Piracy and Poaching in the Meetings Industry Photo credit: Online Trading Academy via flickr.com. Earlier this year, the Convention Industry Council’s (CIC) Accepted Practices Exchange (APEX) Initiative organized a workgroup to focus on the issue of room block piracy and poaching. The APEX Room Block Poaching Workgroup conducted an initial survey of meeting professionals in April to gauge the scope of this issue. Meeting professionals from a wide variety of industries responded to the survey, providing insight on how this issue has affected their events. In a presentation at the IMEX Exhibition in Frankfurt in... Read more »

lbradford

Is Keyless Entry “Key” for the Hotel Industry?

Go directly to your hotel room. Do not stop at the front desk, do not collect your key card. This Monopoly-inspired scenario isn’t too far off for many hotel guests. Several major hotel brands have announced plans to install keyless entry systems that can be unlocked directly from a guest’s mobile phone. With keyless entry and mobile check-in, hotel guests will have no need to wait in line at the front desk upon arrival. Many in the hotel industry are hoping that this streamlined process will appeal to increasingly tech-savvy travelers. In January, Starwood Hotels & Resorts announced they would... Read more »

lbradford

Don’t Let Suitcasing Trolls Rob Your Sponsors and Exhibitors!

To the average person, the word “suitcasing” may conjure up images of travel or adventure. But for many people in the event industry, it simply means trouble. What is suitcasing? Suitcasing is an unethical business practice that is frowned upon at events. It occurs when someone who has not purchased a sponsorship or exhibit space distributes promotional materials or solicits business at an event. For example, a company representative may register as an attendee and then work the exhibit floor, passing out promotional items and information in the aisles. Or, a company may rent a conference room at the event... Read more »

lbradford

Protect Your Room Block from Pirates

Pirate Flag

These days, pirates are not just found on the high seas, they’re also abundant in the meetings industry. However, room pirates are not in search of buried event treasure. These unauthorized housing companies are after your exhibitors and attendees instead. They profit by deceiving attendees into making their hotel reservations outside of the room block. Often, housing pirates will misrepresent their companies, faking an association with your event. They will contact attendees and urge them to book their rooms immediately, saying that the room block is either sold out or near capacity. In the best case scenario, they may book... Read more »

lbradford

25 Hotels Opening in 2014

With a new year comes many new hotel and convention spaces. According to STR Global, there are over 1800 hotels scheduled to open in 2014[1]. While this large number of new spaces is exciting, it can also be daunting to search through. We’ve compiled a quick reference list of 25 hotels with meeting and event space set to open in the United States this year. Opening January 2014 Courtyard Philadelphia South at The Navy Yard 1001 Intrepid Avenue Philadelphia, PA 19112 Courtyard New York Manhattan/Central Park 1717 Broadway New York, NY 10019 Four Points By Sheraton Charleston 600 Kanawha Boulevard... Read more »

lbradford

Top-rated Travel Apps to Use This Holiday Season

According to AAA, a record number of 94.5 million people are expected to travel this holiday season. About 6% of those travelers (5.53 million) will be flying. Don’t let the high number of seasonal passengers keep you away from the airport in the coming weeks. Pack your phone with these top-rated travel apps—they are sure to eliminate stress and help you navigate your trip with ease. TripIt TripIt for iPhone | TripIt for Android TripIt is the ultimate organization app for frequent travelers. TripIt takes your confirmation emails and turns them into a detailed itinerary. Use TripIt one of two... Read more »

lbradford

How to Plan an Email Marketing Campaign for Your Event

The average email subscriber receives 416 commercial emails per month. While open rates vary by industry and organization type, it is safe to assume that not all of these emails are read. What happens to the emails deemed not worth reading? According to research by ExactTarget, when subscribers receive emails that don’t meet their interests, 67% will unsubscribe, 17% will delete the email, 8% will mark the email as spam, 6% will ignore the email, and 2% will set up a filter for future emails. If you do not want the messages about your event to get lost in the... Read more »

lbradford

Twitter Lists—An Underused Tool in the Event Planner’s Belt

Twitter

Twitter gets a lot of love in the event management world and it’s not hard to see why. With hashtags and live tweet streams, Twitter is the perfect platform for quick and powerful communication. But not enough attention is being paid to a Twitter tool with the potential to make a great impact at events—lists. Twitter lists allow you to organize groups of people so that you can follow all of them at once. This is especially useful because you do not need to follow each member of the list individually. Also, list activity will not take up space in... Read more »

lbradford

Protecting Privacy at Events

Events no longer exist solely in the physical realm. With event registration forms, websites, apps, and social media accounts, a fair amount of information is being collected and shared online. How will your attendees know that you are taking the appropriate steps towards protecting their privacy? Consider writing a clear and comprehensive privacy policy. Include information about how you plan to collect, use, and disclose your registrants’ personally identifiable information. This article will examine everything you need to consider as you develop your event’s privacy plans. What is personally identifiable information? The first step to protecting personally identifiable information is... Read more »