Blog

  • kchopson

    Hashtags: A Cornerstone of Your Event’s Brand

    The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »


  • Live-Streaming: Broadcast vs. Engagement or Meerkat/Periscope vs. Blab

    I’ve written about live streaming apps Meerkat and Periscope before. Live-streaming has been the new frontier of social media since Meerkat blew up at SXSW earlier this year. For the most part Meerkat and Periscope have been the go-to livestream apps, and they’ve been successful in terms of introducing the livestream to the mainstream. According to Salesforce, Meerkat currently has around 2 million users, and Periscope has around 10 million users. Neither app has taken the world by storm like Facebook, Twitter, Pinterest and Instagram have, however that may all change. There’s a new kid on the block, and it’s... Read more »


  • Rebel Roundup: Periscope, Summer 2015 Hotel News, APEX, and PCMA

    This week’s rebel round-up includes Periscope, Summer 2015 Hotel News, APEX Committee Leadership Expansion, and the PCMA 2016 Board Officers and Directors!  Enjoy! 3 Staggering Statistics That Show Why You Need To Get Ready For Periscope – PCMA(@pcmahq) Gallery: Hotel News for Meeting Pros, Summer 2015 Edition – Meetings Net (@MeetingsNet) How Freeman Drives Innovation by Maximizing Collaboration and Data at its Own Event – FreemanXP (@FreemanXP) CIC Expands APEX Committee Leadership – Meetings Focus (@meetingsfocus) Checklist: 9 Ways to Keep Sponsors Happy, Before and After the Event – BizBash (@bizbash) PCMA Announces Proposed Slate of 2016 Board Officers and Directors – PCMA (@pcmahq) See you next week with more interesting articles for... Read more »


  • kchopson

    Mobile Savings: Time, Money, & The Environment

    The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »


  • Recognizing Your Event’s Influencer Network

    Your event is a representation of your brand. Whether you’re an association, corporation, or non-profit, the way you interact with your stakeholders and members is through your live events. Influencers are everywhere, and they are talking about your brand. When your social media managers (if you have them), are talking about “influencers”, they are really talking in terms of the valuable relationships your brand has on social media. Influence can be broken down into three pillars: Relevance, Reach, and Resonance. Relevance: The creation of content that is relevant to your brand, or relevant to a topic that’s important to your brand.... Read more »