Blog

  • The Decision to Attend Study: Phase 1

    The Decision to Attend Study, created in partnership by The Experience Institute, IAEE, and PCMA, has begun it’s Phase 2. Yesterday, Mickey Schaefer of The Experience Institute shared some of the key findings in Phase 1. We’ve taken the liberty of compiling those findings for you. Take a look at the major takeaways. Propensity to Attend The Propensity to Attend is High Across All Generations. 92% are likely to attend, with younger generations trending strong. Younger Generations Are Replacing Older Generation Attendees. As the older generations attend fewer events, the younger Gen X and Gen Y generations are filling the void. The... Read more »


  • Rebel Roundup: ASAE in Detroit, Millenial Needs, Industry Disruptions

    This week’s rebel round-up includes ASAE in Detroit, Millenial Needs, Industry Disruptions, and International Audiences!  Enjoy! Detroit gets (mostly) rave reviews from influential ASAE – Detroit Free Press (@freep) Why the Meetings Industry Doesn’t Understand Millennial or Modern Needs – Greg Oates via Skift (@GregOates) Not just food: These restaurants hit all five senses – CNN Travel (@CNNtravel) Three Disruptions Affecting Meetings And Contracts – Associations Now (@associationsnow) How This Event Avoided Insulting an International Audience – BizBash (@bizbash) How This Trade Show Transformed The Attendee Experience – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!


  • Using Pinterest to Market Your Meetings

    Pinterest, like most forms of social media, has it’s own unique engagement strategy. However, the role of any social media marketing strategy remains the same; Raise awareness of your product (in this case, your event) and begin engaging your customer (your attendees). The first step to Pinterest marketing is to build relationships with influencers. Every social media platform has influencers within their industry. Relationships with those influencers can benefit your meeting. Identify influencers by searching for engaged members who already use keywords associated with your meeting. Once you’ve identified some influencers, start following them and repining the content you like.... Read more »


  • Rebel Roundup: Best In Show 2015, ADA, Live-Streaming, and Airbnb

    This week’s rebel round-up includes PCMA’s 2015 Best in Show, ADA, Live-Streaming, and Airbnb!  Enjoy! 2015 Best In Show  – PCMA Convene (@pcmaconvene) D.C. by wheelchair: Putting ADA to the test – USA Today Travel (@USATodayTravel) Airfares Will Drop to Record Lows This Fall –Christopher Elliott via Fortune (@elliottdotorg) The best and worst airline and hotel rewards programs – Christopher Elliott via Fortune (@elliottdotorg) 4 Live-Streaming Systems With New and Useful Features – BizBash (@bizbash) Why This Major Convention City Is Jumping Into Bed With Airbnb – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!


  • Do’s & Dont’s: Lessons From MPI’s WEC 2015

    We’ve just returned from Meeting Professionals International’s World Education Congress in San Francisco, CA. Here’s a few lessons we’d like to share with you. DO: Host your conference in San Francisco San Francisco was an incredible backdrop for this year’s WEC. From the sights and sounds, to the food and drinks, San Francisco didn’t hold back a thing! The conference took on a truly San Francisco feel as well. From it’s use of emerging technology, to incorporating iconic San Francisco brands, you knew exactly where you were. DON’T: Have clowns at your opening reception Although the decor of the opening reception... Read more »