Blog

  • kchopson

    Trade Show Swag: What’s Hot for 2015

    An intriguing thought crossed my mind as I prepared this blog on the benefits of trade show giveaways. Given the nearly universal appeal of tchotchkes I wondered whether anyone has proposed a doctoral dissertation analyzing the irresistible allure of ball point pens, pocket-sized hand sanitizers, disposable water bottles and tote bags emblazoned with exhibitor’s logos. As a veteran of scores of trade shows, I’ve seen well-dressed, affluent –looking professionals saunter over to a booth and scoop up a key chain, pencil, highlighter or a tiny box of breath mints. Generally, these items retail for under three dollars. Perhaps there is... Read more »


  • Rebel Wanderer: Pittsburgh, PA

    A city of 90 neighborhoods, three rivers and year-round fun! Spend time in Pittsburgh and see why everyone, from the Travel Channel to National Geographic Traveler, is raving. Conde Nast Traveler named Pittsburgh one of the “Top 15 Places to Go in 2015!” They’ve got it all – great food, outdoor adventure, history at every corner, tax-limited shopping, a thriving cultural district, and their familiarity with Stanley and Lombardi makes them a sports lover’s dream. Check out some of the venues that make Pittsburgh such an amazing city for your next event. Children’s Museum of Pittsburgh Children’s Museum of Pittsburgh is... Read more »


  • kchopson

    Make Your Call for Papers Easy to Use!

    Potential speakers for your conference are busy people. One thing they do not want is to received the Call for Papers as a PDF, print it, fill in the fields and then scan it and send it back. Not much better is getting a call for papers via survey software. Since call for papers are often long, the applicant may have to leave the desk for a while only to find that the site timed out and erased their work! Even if the form is filled out in one sitting, surveys cannot be updated – so if there is a... Read more »


  • Designing Emotional Sensory Experiences

    What is Experience Design? Experience Design is about interacting your brand (event, company, product) with your consumer, allowing your brand to come alive for them. This creates a fresh connection between brand and consumer, in their personal world. These connections should be formed by experiences that are personally relevant to the consumer. It should be memorable for them, it should be interactive, and it should invoke emotion. The 3 Stages of an Experience Experience/Encoding – This is the stage where your consumer interacts with the brand message. During this stage your memory begins to encode the information it is receiving.... Read more »


  • Rebel Roundup: Hotel CEOs, 2015 Exhibition & Convention Exec Forum, Salary Survey

    This week’s rebel round-up includes articles about Hotel CEOs, 2015 Exhibition & Convention Exec Forum, Convene’s Annual Salary Survey, and preparing for Gen Z!  Enjoy! What’s Top-of-Mind for Hotel CEOs of Hilton, Hyatt, Accor and Wyndham – Skift (@skift) 200-plus Trade Show Professionals Gather at 2015 Exhibition & Convention Executives Forum in D.C. – TSNN (@TSNN_com_US) Convene’s 2015 Annual Salary Survey Results – PCMA (@pcmahq) Trade Show Industry Grows Impressive 4.6 Percent in Q1 2015 -TSNN (@TSNN_com_US) 8 Reasons Why Luggage Still Gets Lost – Thrillist (@thrillist) Preparing for Generation Z: What Marketers Should Know — Now – FreemanXP (@freemanxp) See you next week with more interesting articles for the... Read more »