Blog

  • Designing Emotional Sensory Experiences

    What is Experience Design? Experience Design is about interacting your brand (event, company, product) with your consumer, allowing your brand to come alive for them. This creates a fresh connection between brand and consumer, in their personal world. These connections should be formed by experiences that are personally relevant to the consumer. It should be memorable for them, it should be interactive, and it should invoke emotion. The 3 Stages of an Experience Experience/Encoding – This is the stage where your consumer interacts with the brand message. During this stage your memory begins to encode the information it is receiving.... Read more »


  • Rebel Roundup: Hotel CEOs, 2015 Exhibition & Convention Exec Forum, Salary Survey

    This week’s rebel round-up includes articles about Hotel CEOs, 2015 Exhibition & Convention Exec Forum, Convene’s Annual Salary Survey, and preparing for Gen Z!  Enjoy! What’s Top-of-Mind for Hotel CEOs of Hilton, Hyatt, Accor and Wyndham – Skift (@skift) 200-plus Trade Show Professionals Gather at 2015 Exhibition & Convention Executives Forum in D.C. – TSNN (@TSNN_com_US) Convene’s 2015 Annual Salary Survey Results – PCMA (@pcmahq) Trade Show Industry Grows Impressive 4.6 Percent in Q1 2015 -TSNN (@TSNN_com_US) 8 Reasons Why Luggage Still Gets Lost – Thrillist (@thrillist) Preparing for Generation Z: What Marketers Should Know — Now – FreemanXP (@freemanxp) See you next week with more interesting articles for the... Read more »


  • Design Rebel: Summer Camp

    There’s nothing that says summer time nostalgia quite like summer camp. The one time a year that we got to get away from our family, socialize with our friends who lived in different states, learn new skills, and party every night. Sounds a lot like a conference if you ask me. So, it should come as no surprise that more and more meetings are taking lessons from summer camp and applying them to their meetings. Here are just a few examples of how you can turn your conference into a nostalgic trip to summer camp for your attendees. Campfire Sessions Campfires... Read more »


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    Rebel Wanderer: San Diego, CA

    San Diego is known for having just about the finest climate in the continental United States. But the city is so much more than great weather. With California’s vastly improved train system, it is easy to visit San Diego for a day from all over the southern basin including Disneyland and Los Angeles. Gaslamp Quarter The Pacific Surfliner train gives you a beautiful view of the coastline and drops you off at the Santa Fe depot in the heart of the Gaslamp Quarter. Loaded with dozens or restaurants and nightclubs, the quarter retains many of the elements of older San... Read more »


  • Tech Tuesday: Create a Custom Social Network for Your Event

    Events are communal by nature. In this digital age, attendees value the face to face connections they make once or twice a year, but that doesn’t mean you shouldn’t use the digital technology that’s available to assist in building your community. Creating an online social network can be mutually beneficial for your organization and your attendees, and pay off big time over the long term. Studies have shown that customers who engage with a brand online report spending 20% to 40% more on that brand, or on that company’s products. The most successful events are strategic in nature and focus on... Read more »