Blog

  • kchopson

    Destination Review: Hotel George, Washington D.C.

    In easy walking range of Union Station on Capitol Hill in Washington, D.C., the Hotel George is the perfect stop for individuals or small groups who are working in the area or wish to be close to many of D.C.’s finest destinations, including the National Mall and Chinatown. As a boutique hotel, the George focuses on creating a unique experience for their guests. In this case, the “George” is our first President and his visage permeates the venue. Modern paintings of him, Martha and other things Washingtonian provide a consistent theme to the establishment. The charming ambience is coupled with... Read more »


  • kchopson

    Trade Show Lead Nurturing Best Practices

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    In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »


  • kchopson

    Making Great Connections at Conferences and Trade Shows

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    We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »


  • kchopson

    Rant: Bring Enough Badge Stock!

    Zebra GX430t printer

    I’ve seen it happen too many times. Concerns about wastage and “costs” leads planners to not bring enough badge stock to their conference. This happens particularly frequently when “six-up” (six badges to a page) stock is used and there are a lot of badge name reprints or single badges (usually for exhibitors.) By not bringing enough stock, planners risk creating a very embarrassing situation where the stock runs out and the badges have to be printed on normal printed paper and then cut out by scissors to fit inside the holder! Needless to say, for something with a budget as... Read more »


  • kchopson

    Improve Your Meeting with QR Codes

    Did you miss our latest webinar on how to improve your meeting with QR codes? We’ve added the recording to our youtube channel so that you can watch anytime. Learn about the basics of QR codes, how to create great ones, and the many ways you can use them for your event.