Blog

  • lbradford

    Three Reasons You Should Start Text Messaging Your Attendees

    1.Text messages have a high open rate Text messages are simply read more often than e-mail messages. According to a Nielsen study, 97% of text messages are read within 15 minutes of being sent. Even the most successful e-mail marketing campaigns fall far short of this number. A Silverpop study reports that the top email marketing campaigns have an open rate of around 35.7%. For the average email campaign, the open rate is only 19.7%. If you have an important message to deliver to your attendees, send it through a text message. It’s much more likely to be read. 2.Text... Read more »


  • kchopson

    Use Twitter After Your Conference To Keep It Alive

    Twitter

    In a previous article Use Twitter at Your Conference we discussed how to use Twitter to increase attendee engagement. Assuming you have created a great hashtag, the general idea is to use this Twitter hashtag to create the “go to” place to get information about the conference. Continuing this idea, the conference does not need to stop being an important resource once the show is over. In fact, you can continue your attendee engagement long after everyone has gone home. Following the principles set forth in our previous articles, here are some simple things you can do with Twitter to... Read more »


  • kchopson

    Write a Great Email Subject Line

    Looking for help with email? If your planning a trade show or conference don’t miss out on an outstanding email marketing tool that will make your show that much better.  We have spent a lot of time doing and helping with email marketing. Don’t overlook these simple things that will help your open rates significantly. Most composers of Email focus all their energy on writing an exciting message that will grab the attention of the reader.After the text is written, the writer develops the subject line in a matter of seconds and then sends the Email off to the awaiting... Read more »


  • lbradford

    Which Social Media Platforms are Right for Your Event?

    Take a look at six popular social media networks and see which are the most effective for your event’s message. Social media platforms are a powerful resource for any event planner. From marketing your event to communicating in real time with attendees, social media provides endless opportunities for interaction.  However, with hundreds of social media platforms on the internet, how do you know which to choose? Each social network comes with different capabilities and a unique set of users. It’s crucial to focus your time and effort only on the social media platforms that will work best for your event.... Read more »


  • lbradford

    5 Tips for Writing Effective Event Survey Questions

    Surveys are one of the most important tools for event planning. Without feedback, it’s impossible to gauge the success of an event. The greatest strength of surveys is their versatility–use surveys before, during, and after your event to measure your attendees’ interest and satisfaction. Send out a survey before your event to ensure you will meet your attendee’s expectations. Use surveys after an event to see where you’ve excelled and pinpoint what will need improvement next time. Surveys can be one of the easiest and most effective ways to obtain attendee feedback. However, your survey results are only as reliable... Read more »