Blog

  • kchopson

    Afraid to use Internet Technology for Your Meeting?

    Internet

    Do you want to use the Internet to improve and simplify your meeting planning but someone in your office (maybe your boss) thinks the Internet is too dangerous? Perhaps you live in the world of spreadsheets and that has always worked.  Maybe attendance is down and your budget is getting tighter every year, but any change seems overwhelming. If you fit any of the previous profiles, then you should know that the Internet is not dangerous! Furthermore, if used properly, Internet software will save you time, money and increase revenue and attendance.  Here are some misconceptions that cause meeting planners... Read more »


  • lbradford

    Create Your Own Web Pages

    Internet

    Did you know that you can create custom web pages from your meeting’s Control Center? Use custom pages to share extra information about your event with your attendees. For example, create pages for hotel and travel information, schedules and agendas, or presenter bios. No HTML or CSS coding knowledge is necessary; all you will need to do is enter the content. Custom pages automatically have the same layout and style as your form. To get started, go to the Meeting Wizard “Web Site Menu” page. Here you will see a list of all of the pages currently associated with your... Read more »


  • kchopson

    Using Twitter at Your Conference

    In a previous article Use Twitter to Promote Your Conference we discussed how to use Twitter for generating buzz about your conference. Because Twitter posts (called a “Tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headlines and small news stories. While this is tremendous to promote your conference, Tweets can be used with great effectiveness to increase attendee engagement and enthusiasm at the conference itself. This, in turn, will make the meeting more memorable and help build your brand. Before reviewing techniques you can use, a couple of general issues should... Read more »


  • kchopson

    Create QR Codes That Work

    QR codes have become one of the hottest marketing tools around. Because of the emergence of the smartphone and free, easy to use scanning apps, QR codes can now be found everywhere from online sites to stickers to tattoos(!) to lampposts. Popular smartphone readers such as Red Laser, ScanLife and ShopSavvy make it easy to scan the codes with your phone camera. For the vast majority of cases, scanning a QR code with a smartphone will result in a website appearing in your default mobile browser. However, QR codes can be created to serve other purposes. For example, scanning the... Read more »


  • kchopson

    Event Networking 101: Why Network?

    Perhaps you are out of town at a conference and are attending a related evening event. You have a couple of friends present, so you decide to spend all your time at a table chatting with them. When you get back to your hotel room, you’ve met no new people, but, at least, you’re not stressed out. If this is how you behaved at your last conference or recent event, this article is here to say that you are doing yourself a great disfavor! It is understood that event networking is as about as popular as public speaking. For most... Read more »