Blog

  • kchopson

    Make it Easy for Exhibitors to Give You Money

    If you are doing exhibitor management the old fashioned way then you are spending a lot of time faxing or mailing or processing paper forms sent to and from your exhibitors. You probably have huge spreadsheets of information. Likewise, you prospective exhibitor probably has a special “folder” of all the paper that’s been passed and forth, which has consumed a great deal of the exhibitor’s and your time. Furthermore, the money the exhibitor can be sending you is slowed down with mailings and manual credit card processing. Do you want to cut out this paperwork and receive revenue from your... Read more »


  • kchopson

    How Does Online Credit Card Processing Work?

    For newcomers, going online with credit card processing can be a daunting and confusing task.  You will need to go through a number of steps, some of which are complicated in their own right and loaded with paperwork.  There are also a bewildering series of terms, some of which even have the same meaning.  Hopefully, a systematic look at the process can shed light on how online credit card processing works. Merchant Accounts It all starts with your bank checking account.  When you have that in place you will need a Merchant Account.  The Merchant Account is how you connect... Read more »


  • kchopson

    Attracting Event Sponsorships as a Salesperson: Getting Qualified Leads

    In this economy it is tougher than ever to get sponsorships for your event. Every corporation has many more sponsorship opportunities than it can support.  Landing a sponsor now demands new levels of planning, diligence, and perseverance.  Unfortunately, those selling sponsorships often miss some basic, but critical, steps that are needed to reach their goals.  Perhaps the key step lies in the understanding that the process is a “selling” one. Because the sale is for a non-profit, the seller does not like to think of him or herself as a salesperson, but that is precisely what the job is.  If... Read more »


  • kchopson

    How to Use Technology to Green Your Meetings Before It Even Starts!

    In case you didn’t already know, the meetings industry is considered the second most wasteful. Because of this, the industry has made a great deal of effort in the last few years to become more environmentally sustainable. A meeting that implements sustainable practices is called a “green meeting.” This phrase leaves some room for interpretation, but the upshot is clear – consider the environmental impacts through all stages of a meeting and seek to reduce negative consequences. Greening your meeting can be very complicated and difficult to understand especially in regards to things like travel, building usage, food and beverage,... Read more »


  • kchopson

    Why Meeting Planners Should Use Software in the Cloud

    One of the hottest words being thrown around these days is the “Cloud.”  Though Cloud seems new and trendy, it actually refers to something almost as old as the Internet. Cloud-based software is very simple to define – rather than software you install on your computer, Cloud-based software runs on the Internet and generally requires little or no installation.  If you are using GMail, HotMail, or AOL you are already “in the Cloud.” Benefits Here are some of the benefits that immediately accrue to you if you move to Cloud-based software.  First of all you avoid the pain of installing... Read more »