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  • kchopson

    Four Huge Email Marketing Mistakes

    In you are reading this article, your organization probably communicates with its members, followers and interested parties via Email. (We will call them subscribers for the purposes of this article.) If not find out what you need to do to plan an effective email marketing campaign.  While social media is starting to overtake Email as the most effective way to communicate, Email has the advantage of being around for a long time. Consequently, many organizations (hopefully yours) have built up large and relatively accurate Email lists.  Email is still the best method for high access communication with your subscribers. Regardless... Read more »


  • kchopson

    April Webinar – All About Money:Tools for Attracting and Tracking Registrations

    Thursday, April 25, 2013 at 10:00 a.m. EST Click here to register now! This webinar will focus on: Setting up fee schedules Early bird dates Promotion Codes Discounts Coupons Categorizing fees Financial Reporting


  • kchopson

    Make it Easy for Exhibitors to Give You Money

    If you are doing exhibitor management the old fashioned way then you are spending a lot of time faxing or mailing or processing paper forms sent to and from your exhibitors. You probably have huge spreadsheets of information. Likewise, you prospective exhibitor probably has a special “folder” of all the paper that’s been passed and forth, which has consumed a great deal of the exhibitor’s and your time. Furthermore, the money the exhibitor can be sending you is slowed down with mailings and manual credit card processing. Do you want to cut out this paperwork and receive revenue from your... Read more »


  • kchopson

    How Does Online Credit Card Processing Work?

    For newcomers, going online with credit card processing can be a daunting and confusing task.  You will need to go through a number of steps, some of which are complicated in their own right and loaded with paperwork.  There are also a bewildering series of terms, some of which even have the same meaning.  Hopefully, a systematic look at the process can shed light on how online credit card processing works. Merchant Accounts It all starts with your bank checking account.  When you have that in place you will need a Merchant Account.  The Merchant Account is how you connect... Read more »


  • kchopson

    Attracting Event Sponsorships as a Salesperson: Getting Qualified Leads

    In this economy it is tougher than ever to get sponsorships for your event. Every corporation has many more sponsorship opportunities than it can support.  Landing a sponsor now demands new levels of planning, diligence, and perseverance.  Unfortunately, those selling sponsorships often miss some basic, but critical, steps that are needed to reach their goals.  Perhaps the key step lies in the understanding that the process is a “selling” one. Because the sale is for a non-profit, the seller does not like to think of him or herself as a salesperson, but that is precisely what the job is.  If... Read more »