Blog

  • kchopson

    Conducting Surveys Using an Online Registration Form

    It is well known the getting a high response rate from surveys is difficult. One way to get around this is to place questions that are important to you on forms that people will need to fill out. One such place is your membership form. Another area is the online registration form. The registration form is a great place to get answers for critical data such as demographics. The registrant will already be entering personal information, so asking additional personal information in this area will already seem somewhat natural. Here are some tips to get the data you need on... Read more »


  • kchopson

    Create a Superior Event Badge

    Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »


  • Best Tweets: #IMEX15 #SmartMonday

    IMEX America got off to an excellent start yesterday with Smart Monday and Twitter was all abuzz! We’ve gathered the best tweets all in one place. Follow #IMEX15 on twitter for more great tweets right from the trade show floor! We all know panels could use some improvement. Here’s a great quote @kmontoyacmp shared from @KristinJArnold! Event design is really important in today’s meetings industry. @JaninaMartinez shared a thoughtful insight from @NathanBiller about empathy for your end user. @Padraicino, Managing Partner at SoolNua, shared some awesome pictures of The Play Room, a hub for brainstorming new meeting ideas!      ... Read more »


  • Rebel Roundup: Airbnb, Negotiating, Choose Chicago, Millenial Marketing

    This week’s rebel round-up includes Airbnb, Negotiating, Choose Chicago, and Marketing to Millienials!  Enjoy! Professionals Across Generations and Nations Agree: Face-to-Face Meetings Preferred – Business Wire (@businesswire) 5 Test Cases for Airbnb During Meetings and Conventions – Skift (@skift) 5 Negotiation Mistakes Every Event Planner Should Avoid – Event Manager Blog (@eventmb) With state budget stalled, Choose Chicago cuts staff – Chicago Tribune (@RobertChannick) It’s The End Of Networking As You Know It – PCMA (@pcmahq) 5 Tips for Marketing to Millennials – BizBash (@bizbash) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!


  • 4 Best Practices for Creating Social Media Content For Your Conference

    Last week I shared the importance of creating a social media listening model. Now that you’re listening to what is going on during your conference, it’s time to think about the best practices for creating content to share with your event’s attendees. Here are 4 best practices for creating social media content for your conference. Prepare some of your content BEFORE you ever arrive on site Tweets with photos average 35% higher retweet rate than text alone. As the organization in charge of the event, you should be setting an example, not playing catch up, when it comes to shareable content.... Read more »