Posts Categorized: Data Analysis

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

How to Use Registration Data to Boost Conference Attendance

Reports

Did you know that your registration database of past meetings can be a goldmine of information that can increase your marketing efficiency and boost attendance at your next conference? If you have been using great online registration software to record your attendee data, you may have the keys to catapulting your registration numbers to the next level. Here are some ways you can use your registration data to reach your goals.Week over Week reports. It is common practice to see how your show is trending compared to previous years. Week over Week reports comparing factors like total registrations and revenue... Read more »

kchopson

Mobile Monday: ORI and EventRebels Announce Partnership to Provide New Seamless Event Analytics Solution

Herndon, Va. – April 9, 2015 – ORI, a market research and strategic business intelligence firm, and EventRebels, a leading provider of online registration, mobile and web software for conferences and trade shows, today announced a partnership that will enable them to offer meeting and event planners a new seamless event analytics solution to mine smarter and more actionable insights from attendee registration data and post-event evaluations. On the front end of this solution, EventRebels’ ER Online registration product for conferences and trade shows aggregates and breaks down demographics and other important data on attendees to help event organizers better... Read more »

kchopson

Mobile Monday: What Google Analytics Can Do For Your Event Apps

Odds are pretty high that your organization’s website uses Google Analytics to track the traffic to your site. Google Analytics is the most popular tool in the world for measuring website activity and figuring out what pages are getting attention and which ones are not. The reporting allows you to find out important data about your audience, how they are browsing your site, and whether they are doing what you want them to do. Marketers, in particular, love Google Analytics as it provides valuable insight into how best to improve your web presence. Did you know that you can also... Read more »

kchopson

Tech Tuesday: Four Types of Information that Make Up Your Organization’s Big Data

There is a lot of talk these days about using “Big Data” for the purpose of analyzing and solving your organization’s challenges. While your organization should have a large set of data that is relatively easy to access, much data is a lot less obvious in its usefulness and more difficult to compile. Before you begin the process of analyzing your data to improve your organization and events, it might be good to understand the four types of data you should consider. We will start with the “low hanging fruit” and then look at the other possibilities. Internal Structured Data... Read more »