Posts Categorized: Event Apps

kchopson

Is Your White Labeled Event App Dead?

Mobile Event App

The demand for mobile event apps for attendees is red hot. Event branding is very important to show producers, so it is important to package the event app in a way that reflects the brand as much as possible. Currently the most effective way of doing this is to “private label” or “white label” the event app. This type of labeling maximizes the brand by listing the app under the event or organization’s name in the app store, customizing the start up or “splash” page, and setting the look and feel of the app to reflect the event’s branding. White... Read more »

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

Create a Superior Event Badge

Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »

Rebel Roundup: Airbnb, Negotiating, Choose Chicago, Millenial Marketing

This week’s rebel round-up includes Airbnb, Negotiating, Choose Chicago, and Marketing to Millienials!  Enjoy! Professionals Across Generations and Nations Agree: Face-to-Face Meetings Preferred – Business Wire (@businesswire) 5 Test Cases for Airbnb During Meetings and Conventions – Skift (@skift) 5 Negotiation Mistakes Every Event Planner Should Avoid – Event Manager Blog (@eventmb) With state budget stalled, Choose Chicago cuts staff – Chicago Tribune (@RobertChannick) It’s The End Of Networking As You Know It – PCMA (@pcmahq) 5 Tips for Marketing to Millennials – BizBash (@bizbash) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!

Rebel Roundup: Millenial Disruption, Meetings Means Biz, Sponsorships

This week’s rebel round-up includes Millenial disruption, Meetings Means Business, Sponsorships, and more!  Enjoy! A warm welcome for conference attendees – Associations Now (@associationsnow) How Millennials Are Disrupting the Meetings Industry –Skift (@skift) The Sense of Security—Risk Management and Meeting Design – MeetingsNet (@meetingsnet) How the Meetings Industry Is Getting Ready for the Future of Conventions – Skift (@skift) The next generation of meeting sponsorships – Successful Meetings (@successfulmtgs) Wearable technology in the events realm – Special Events (@special_events) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!

Rebel Roundup: DMAI CEO, Seller’s Market, Discovery Hotels, Dreamforce

This week’s rebel round-up includes DMAI CEO, Seller’s Market, Discovery Hotels, and Dreamforce!  Enjoy! CEO Michael Gehrisch Departs as DMAI Eyes Future Changes – Trade Show Executive (@tradeshowexec) How To Avoid Baggage Fees Through Advertising – Travel Pulse (@travelpulse) What the Seller’s Market Means in 2016 – MeetingsNet (@meetingsnet) Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection – Skift (@skift) A Custom Conference Experience for 170,000 Attendees? Yes, It Is Possible – BizBash (@bizbash) Why The Traditional Definition Of A Convention Center No Longer Exists – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for... Read more »

Rebel Roundup: Shuttles, IAEE Awards, Smart Meetings Destinations

This week’s rebel round-up includes Shuttles, IAEE Awards, Smart Meetings Destinations, PCMA Convening Leaders 2016!  Enjoy! How To Break Up With Shuttles And Enhance the Attendee Experience – PCMA(@pcmahq) IAEE Unveils 2015 Individual Award Winners – TSNN (@tsnn_com_US) 3 Signs Your Event Planner is a Problem – Event Manager Blog (@EventMB) Intellectual Capital Is the New Draw for Smart Meetings Destinations – Skift (@skift) 5 Skills Today’s Event Pros Need to Know to Keep Their Jobs – BizBash (@bizbash) Cultivating Creative Moments at Convening Leaders 2016 – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this... Read more »

Live-Streaming: Broadcast vs. Engagement or Meerkat/Periscope vs. Blab

I’ve written about live streaming apps Meerkat and Periscope before. Live-streaming has been the new frontier of social media since Meerkat blew up at SXSW earlier this year. For the most part Meerkat and Periscope have been the go-to livestream apps, and they’ve been successful in terms of introducing the livestream to the mainstream. According to Salesforce, Meerkat currently has around 2 million users, and Periscope has around 10 million users. Neither app has taken the world by storm like Facebook, Twitter, Pinterest and Instagram have, however that may all change. There’s a new kid on the block, and it’s... Read more »

Rebel Roundup: Periscope, Summer 2015 Hotel News, APEX, and PCMA

This week’s rebel round-up includes Periscope, Summer 2015 Hotel News, APEX Committee Leadership Expansion, and the PCMA 2016 Board Officers and Directors!  Enjoy! 3 Staggering Statistics That Show Why You Need To Get Ready For Periscope – PCMA(@pcmahq) Gallery: Hotel News for Meeting Pros, Summer 2015 Edition – Meetings Net (@MeetingsNet) How Freeman Drives Innovation by Maximizing Collaboration and Data at its Own Event – FreemanXP (@FreemanXP) CIC Expands APEX Committee Leadership – Meetings Focus (@meetingsfocus) Checklist: 9 Ways to Keep Sponsors Happy, Before and After the Event – BizBash (@bizbash) PCMA Announces Proposed Slate of 2016 Board Officers and Directors – PCMA (@pcmahq) See you next week with more interesting articles for... Read more »

Rebel Roundup: Synchronicities, Outside Lands, Meeting Breaks, F&B Tips

This week’s rebel round-up includes Synchronicities, Outside Lands, Meeting Breaks, and F&B Tips!  Enjoy! Visit Baltimore’s partnership with Anaheim, San Antonio exceeds expectations – Baltimore Business Journal (@baltbizonline) Company That Blocked Wi-Fi Hotspots At Conventions Must Pay $750,000 Fine To FCC – Fast Company (@FastCompany) From Ho-Hum to Hell Yeah! Event Inspiration from Outside Lands – FreemanXP (@FreemanXP) Creative Strategies Help Shave Thousands of Dollars from Meeting Bids – Conference Direct via Meeting Mentor Online (@conferencedirect) 9 Innovative Ideas for Meeting Breaks – BizBash (@bizbash) 6 F&B Tips From Some Of The Most Celebrated Chefs In The Country – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us... Read more »