Posts Categorized: Event Apps

Mobile Monday: Lessons From TED

Last week, in Vancouver, was TED’s annual conference; aptly themed “Truth and Dare” this year. I read a great article this morning from BizBash called “TED Conference Photos: 18 Steal-Worthy Ideas to Inspire Attendees,” which got me thinking. It’s one thing to steal an idea to use at your conference, but what about stealing an idea from TED that could be used year round? TED does something really well in the mobile world that I’m surprised has not yet been adopted by other conferences. With their TED talks app they share their education year round to inspire their users on... Read more »

kchopson

Mobile Monday: 3 BAD Reasons For Not Having a Mobile App at Your Meeting

Despite all the great functionality of today’s mobile apps for conferences and events, there are still a very large number of organizations that have not worked this technology into their show. While some reasons may be appropriate – like being too small or requiring a high level of security – most of the reasons given do not really make any sense. Here are three bad reasons to not have a mobile app for your meeting. “I don’t have anything to put on my mobile app” Oh really? How about your complete program schedule with links to detailed write-ups of your... Read more »

Tech Tuesday: Improve Your Meeting Attendee’s ROI with Networking Technology

A report by Conventions 2020 on the future of meetings, events, exhibitions and conferences looked at the incentives for attending events and found that 76% of respondents cited the quality of networking as the single biggest factor that would encourage them to attend events. The networking factor beat out content, interaction and use of technology to take the number one motivating spot. In addition, the average person carries 2.9 electronic devices including smartphones, laptops, and tablets. Those are powerful tools that meeting planners should use to enhance networking events in order to achieve the greatest ROI for their attendees. 56%... Read more »

kchopson

Mobile Monday: What Google Analytics Can Do For Your Event Apps

Odds are pretty high that your organization’s website uses Google Analytics to track the traffic to your site. Google Analytics is the most popular tool in the world for measuring website activity and figuring out what pages are getting attention and which ones are not. The reporting allows you to find out important data about your audience, how they are browsing your site, and whether they are doing what you want them to do. Marketers, in particular, love Google Analytics as it provides valuable insight into how best to improve your web presence. Did you know that you can also... Read more »