Posts Categorized: Event Design

kchopson

Design Rebel: Whisky Business

“Horse racing and whisky cocktails seem to go hand in hand, says liquor connoisseur, Lance Mayhew.   While the Mint Julep is closely associated with the Kentucky Derby, the official drinks of the other two jewels in racing’s Triple Crown are not as well known.  For the record, the Preakness Stakes’ Black Eyed Susan and the Belmont Breeze round out springtime’s annual cocktail trifecta. Each of these cocktails is made with blended whisky and are annual crowd pleasers. With the 2015 Kentucky Derby behind us, horse racing fans head north this weekend to Baltimore for the Preakness. Without question the Kentucky... Read more »

Design Rebel: Invisible Furniture

Sometimes, it’s what you don’t see that can have the greatest impact at an event. Adding transparent glass and acrylic pieces as accents can really do wonders for a space. The best part is that these clear furnishings can be incorporated in any room because they don’t dictate or change a color palette or style. They can also make a room feel bigger because they take up practically no visual space. Not to mention, it’s super cool when your decor and catering look like they’re floating in air! The popular transparent furniture, made of polycarbonate, is one of the latest trends in rental options... Read more »

kchopson

Design Rebel: Food Porn Comes of Age

WARNING: If you are under the age of 21, easily offended by forbidden culinary delights or counting calories, please stop reading this post. My next 351 words are dedicated to “food porn” and why savvy meeting planners may want to pay more attention to the visual appeal of their special event refreshments. Doubt the seductive power of foods prepared and arranged to please the eye? Print and electronic advertisers do not have access to our taste buds, or noses, yet they must entice us to want to buy their food. These companies rely solely on the seductive power of foods... Read more »

Tech Tuesday: Online Event Staffing Solution – Werkly

Why isn’t there an easy way to staff your events using your network of friends, family, and peers? Well, it turns out, there is. Werkly was launched in December 2014 in New Orleans and is currently utilizing partnerships with event and catering companies to hire workers. Werkly operates completely online as a marketplace to hire local workers. As a worker you can sign up for the site and post your specific set of skills, focusing on events, concerts, and hospitality. You can post your availability and accept jobs as they come. “I have been a freelancer working in production since I... Read more »

kchopson

Conventional Wisdom: The Importance of Welcoming Your Guests

It was turning out to be the business trip from hell, until the conference planners did one very special thing. My last minute decision to attend a conference in Chicago seemed like a sound idea. However, as a seasoned traveler I knew scheduling a business trip on short notice can be fraught with challenges. Nevertheless, the conference was the perfect opportunity to meet with colleagues working on a similar project in a non-competing market. It was one of those rare chances to speak freely with peers and exchange good advice. My traveling troubles began with securing air transportation (two plane... Read more »

Tech Tuesday: Is your event ready for Primetime?

Blue Jeans Primetime is a new interactive online events service that connects thousands of participants through large-scale broadcasting and video collaboration. Blue Jeans Primetime is the only large event platform that gives multiple presenters the power to engage with thousands of viewers, and promote any of these viewers to active participants in real time. “The way online events and broadcasts are done today, you have a massive barrier separating viewers and presenters, making the thousands of people who aren’t part of the conversation essentially invisible,” said Stu Aaron, CCO at Blue Jeans Network. “When we met with our customers, we... Read more »

kchopson

Design Rebel: Sweet 16 Hot, New Trade Show Colors

To paraphrase the timeless lyrics of Cole Porter’s “Let’s Fall in Love”, birds do it, bees do it, even savvy trade show exhibitors do it. They all invite visitors to their nests, hives, and booths with color. Unlock nature’s not so secret, secret weapon: color. One of the most powerful lures, a hot, new color not only turns heads and catches the eye, it summons a closer look. As any new or experienced exhibitor knows, the competition to attract people your trade show booth can be fierce. What you may not be aware of is the effective use of color... Read more »

Tech Tuesday: Improving Your Events with Technology and Nostalgia

Marketers have been using nostalgia for generations, utilizing old commercials and logos to help connect multi-generational fans and buyers. As most people experience nostalgia at least once a week (and nearly half experience it at three to four times that amount), modern marketers have quickly learned to harness the power of social media to accelerate the impact of nostalgia to drive their event campaigns. One application of nostalgia in our daily lives is Throwback Thursday, a campaign which began on various social media platforms in 2006. To put this trend into perspective, as of May 2014, the hashtag #TBT had... Read more »

Rebel Roundup: Amazon, Airbnb, AIPAC, American/US Airways Merger

This week’s rebel round-up includes articles about Amazon, AIPAC, Productivity Hacks, American/US Airways Merger, Airbnb, and Waste Audits!  Enjoy! Is Amazon About To Disrupt The Hotel Industry? – PCMA (@PCMAhq) How a Conference Used Innovative Design to Serve Delegates – BizBash (@BizBash) 7 Productivity Hacks for Event Planners – Event Manager Blog (@EventMB) 9 things frequent fliers need to know about upcoming American/US Airways merger – Road Warrior Voices (@USATODAYtravel) 8 Steps to Improve Your Event With a Waste Audit – Event Manager Blog (@EventMB) Airbnb’s Revenues Will Cross Half Billion Mark in 2015, Analysts Estimate – Skift via Rafat Ali (@rafat) See you next week with more interesting articles for the event and... Read more »

Design Rebel: Spring Has Sprung!

It may still be 40 degrees outside, but Spring has officially arrived, and with Spring comes new event design trends that’ll be popping up just like that grass you’ve been patiently waiting for. Floral If you think you can escape floral arrangements, you’re dead wrong. Floral arrangements can be very mundane, unoriginal and boring, but they also have the ability to transform into some pretty spectacular decor elements for your next event. Flower walls are a very cool way to make your logo stand out. Companies, like Dior, are known for this type of branding. They create an interesting backdrop and... Read more »