Posts Categorized: Event Marketing

kchopson

How to get started with Conference Management Software: Part Six – Successful Event Email Marketing

This series has been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. After you have opened online registration and your online trade show sales, you can now start using event technology to drive revenue. In particular, targeted Email communications still remains one of the best ways to get companies and individuals to sign up for your conference. Event technology can help you communicate with potential attendees in a number of different ways: Scheduled Email Campaigns. Great event management software will let you plan out your marketing campaigns in advance through... Read more »

kchopson

How Verifying Your Conference Attendees Can Help Your Bottom Line

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. Planners often overlook this metric because the registration revenue is already in the bank so, in their overworked mind, it is not particularly important knowing who actually showed up. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. There are two things you should take into account when getting ready to verify your attendees.Know the difference between Attendance and... Read more »

kchopson

Ten Ways to Use Facebook Live & Periscope Streaming Apps for Your Conference

Live streaming apps have quickly been recognized as a terrific way to extend your meeting’s brand beyond in-person attendees. Twitter’s Periscope was the first to show the possibilities of live streaming events. However, the arrival of Facebook Live offers a chance to expand your show’s reach to Facebook’s giant ecosystem of over a billion users. The good news is you do not need to pick just one of these apps – you can use both! Since these free apps are a particularly good way to reduce expensive A/V costs, they will be particularly attractive to smaller meetings. Here are some... Read more »

kchopson

Use FOMO to Promote Your Conference!

Have you ever experienced FOMO, aka the Fear of Missing Out? You may have gone through FOMO if your peers are about to have a great experience – and you may not be there. In fact, some studies have shown that millennials, in particular, are susceptible to FOMO. Largely as a result of social media, FOMO has become a widely discussed phenomenon. FOMO is not just about having fun. Fear of being left behind professionally by missing a great conference, for example, can have the same effect. The funny thing is that high quality face-to-face meetings, rather than being hurt... Read more »

kchopson

How New Twitter Changes Can Help Your Event Marketing

Twitter

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

Dreamforce: The Dreamboat Experience

“The Love Boat promises something for everyone.” The Dreamboat may not have been the Love Boat, but Dreamforce definitely tried to have something for everyone! For the first time in Dreamforce’s 13 year existence, the 170,000 person conference chartered a Celebrity Cruises ship to provide lodging to 1,100 conference attendees. This is not the first time a conference has chartered a ship as a “floating hotel”, but it is probably the most mainstream example of lodging alternatives, even being featured on Forbes.com. In a time where conference attendees are searching for alternatives to the traditional room block, such as airbnb, Dreamforce’s... Read more »

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

Live-Streaming: Broadcast vs. Engagement or Meerkat/Periscope vs. Blab

I’ve written about live streaming apps Meerkat and Periscope before. Live-streaming has been the new frontier of social media since Meerkat blew up at SXSW earlier this year. For the most part Meerkat and Periscope have been the go-to livestream apps, and they’ve been successful in terms of introducing the livestream to the mainstream. According to Salesforce, Meerkat currently has around 2 million users, and Periscope has around 10 million users. Neither app has taken the world by storm like Facebook, Twitter, Pinterest and Instagram have, however that may all change. There’s a new kid on the block, and it’s... Read more »

Recognizing Your Event’s Influencer Network

Your event is a representation of your brand. Whether you’re an association, corporation, or non-profit, the way you interact with your stakeholders and members is through your live events. Influencers are everywhere, and they are talking about your brand. When your social media managers (if you have them), are talking about “influencers”, they are really talking in terms of the valuable relationships your brand has on social media. Influence can be broken down into three pillars: Relevance, Reach, and Resonance. Relevance: The creation of content that is relevant to your brand, or relevant to a topic that’s important to your brand.... Read more »

The Decision to Attend Study: Phase 1

The Decision to Attend Study, created in partnership by The Experience Institute, IAEE, and PCMA, has begun it’s Phase 2. Yesterday, Mickey Schaefer of The Experience Institute shared some of the key findings in Phase 1. We’ve taken the liberty of compiling those findings for you. Take a look at the major takeaways. Propensity to Attend The Propensity to Attend is High Across All Generations. 92% are likely to attend, with younger generations trending strong. Younger Generations Are Replacing Older Generation Attendees. As the older generations attend fewer events, the younger Gen X and Gen Y generations are filling the void. The... Read more »