Posts Categorized: Event Networking

Tech Tuesday: Improving Your Events with Technology and Nostalgia

Marketers have been using nostalgia for generations, utilizing old commercials and logos to help connect multi-generational fans and buyers. As most people experience nostalgia at least once a week (and nearly half experience it at three to four times that amount), modern marketers have quickly learned to harness the power of social media to accelerate the impact of nostalgia to drive their event campaigns. One application of nostalgia in our daily lives is Throwback Thursday, a campaign which began on various social media platforms in 2006. To put this trend into perspective, as of May 2014, the hashtag #TBT had... Read more »

Mobile Monday: Attendees as Participants

As we continue to explore new engagement offerings for our attendees, it’s important to begin making a distinction between what an attendee and a participant is. While attendees in the past may have had a passive role at an event or conference, participants want to be involved and they consider themselves stakeholders. Crowdsourcing is a buzzword that is thrown around often when discussing participants in the event and meeting process. It will be interesting to see when an industry association like PCMA or MPI is willing to take the bullet and attempt a crowdsourced conference. The combination of social media and... Read more »

Tech Tuesday: Improve Your Meeting Attendee’s ROI with Networking Technology

A report by Conventions 2020 on the future of meetings, events, exhibitions and conferences looked at the incentives for attending events and found that 76% of respondents cited the quality of networking as the single biggest factor that would encourage them to attend events. The networking factor beat out content, interaction and use of technology to take the number one motivating spot. In addition, the average person carries 2.9 electronic devices including smartphones, laptops, and tablets. Those are powerful tools that meeting planners should use to enhance networking events in order to achieve the greatest ROI for their attendees. 56%... Read more »

Tech Tuesday: Slo-Mo Is The New Photo

We’ve all seen the party photo booths with tables full of props, crazy hats, and fake mustaches. In fact, you probably have a couple photo strips from your cousin’s wedding taped to your cubicle, right? Photo booths have been a popular party trend for a while now. But, there’s something new hitting the event circuit, the slo-mo video booth! More and more companies are popping up like The Slow Motion Booth and SloMo Lounge that offer this unique video experience. This innovative event entertainment activity offers broadcast quality, high definition slow motion playback by shooting video at 240 frames for per second using... Read more »

Mobile Monday: Photosharing, The New Disposable Camera

Have you ever been to a wedding where the bride and groom put a disposable camera on each table, hoping that they’ll end up with 240 amazing photos taken by their guests? While, I have yet to see this concept done on a larger scale like a conference, it’s hard to deny that our attendees like to share photos. On twitter, a tweet with a photo has 5x the amount of engagement as a text only tweet. As they say, a picture is worth a thousand words. What if I told you there was an app that acted like a... Read more »

kchopson

Trade Show Lead Nurturing Best Practices

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In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »

kchopson

Making Great Connections at Conferences and Trade Shows

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We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »

kchopson

EventRebels’ Mobile Conference Attendee App is Out!

ERMobile Attendee App for iPhone and Android

EventRebels already has two mobile apps in the store for Google and Apple devices. The EROnsite app is for planners to monitor their show and, most importantly, scan QR codes on badges to track show and session attendance. Using the same QR code technology, exhibitors can run the ERLead app on their smartphone for lead retrieval. But we saved the best for last. The ERMobile app for attendees of conferences is now available for iPhone and Android! Our first releases have these exciting features:   Full Conference Schedule with details for each presentation   User’s Itinerary   Maps of the... Read more »

kchopson

Event Networking 101: Why Network?

Perhaps you are out of town at a conference and are attending a related evening event. You have a couple of friends present, so you decide to spend all your time at a table chatting with them. When you get back to your hotel room, you’ve met no new people, but, at least, you’re not stressed out. If this is how you behaved at your last conference or recent event, this article is here to say that you are doing yourself a great disfavor! It is understood that event networking is as about as popular as public speaking. For most... Read more »