Posts Categorized: Mobile

kchopson

Is Your White Labeled Event App Dead?

Mobile Event App

The demand for mobile event apps for attendees is red hot. Event branding is very important to show producers, so it is important to package the event app in a way that reflects the brand as much as possible. Currently the most effective way of doing this is to “private label” or “white label” the event app. This type of labeling maximizes the brand by listing the app under the event or organization’s name in the app store, customizing the start up or “splash” page, and setting the look and feel of the app to reflect the event’s branding. White... Read more »

kchopson

Is Your Online Registration Form ADA Compliant?

Section508Logo

Is your website ADA compliant? Section 508 is the key portion of the American with Disabilities Act (ADA) that deals with websites. The provision was enacted in 1998 to make available new opportunities for people with disabilities and to encourage development of technologies that will help achieve these goals. For years, developers have often created websites that are Section 508 compliant only if the site is part of a government contract or have an audience that requires these standards. However, in recent years, there has been an increasing amount of cases where websites that are not compliant have opened themselves... Read more »

kchopson

Stream At Your Own Peril, Part Two

This is part two of an article that originally appeared as the lead story for The Meeting Professional June 2016 issue. Click here to go to Part One Everything is About Communication The key to avoiding and surviving such lawsuits is to make the intentions of the conference clear. “My best advice is to alert all parties concerned that a live streaming app like Periscope is being used, where and when,” says Tyra Hilliard. “Disclose it in speaker and entertainment contracts and get permissions as needed. Disclose it in registration materials and ask registrants for permission to use their images.... Read more »

kchopson

Stream At Your Own Peril, Part One

After entering the social media world in 2015, live streaming apps quickly captured the attention of the general public. More than just real-time video, these apps offer all the interactive elements of social media, including comments, likes and hashtags. The early success of its first entrants Meerkat and Twitter’s Periscope pulled social media goliath Facebook into the fray. With the launch of its Facebook Live feature the reach of live streaming video immediately expanded to hundreds of millions viewers, promising to unleash yet another communications evolution. The impact on the meeting and convention industry has been equally as swift, and... Read more »

kchopson

Free White Noise Apps to Help You Sleep While You Travel

Are you someone who needs background noise to sleep? I am not talking about the television or radio, but “white noise” like a fan, the rain, or even the noise of a nearby road. For travelers with this inclination, hotel rooms typically have some ambient sounds like the hum of the air conditioner to solve the sleeping problem. However, sometimes the hotel room is actually so quiet that you can hear every little noise, such as people walking down the hall. This can result in a poor night’s sleep. If you are like this, you are not alone. One study... Read more »

kchopson

13 Ways to Get Attendees to use Your Mobile Event App

ERMobile Attendee App for iPhone and Android

So you’ve created a great mobile event app packed with useful features, but the number of times the app has been downloaded is disappointingly low. What do you do to increase the rate of usage? Here are some useful tips to get more attendees to download and use your event app:Pre-promote. On your web schedule page and related pages, mention that you will have an app. Create a mobile app web page. Give the app its own page within your event’s website. Before it is released, highlight features and benefits. After release, include the download links. Introduce the app with... Read more »

kchopson

Use Your Next Conference to Start Your Fitness Resolution!

Good exercise habits can be very difficult to achieve these days. In our sedentary ways, it can be easy to forget fitness altogether. Study after study has shown that spending too much time sitting can do as much harm to the body as many other bad habits. For example, Dr. Kim of X bytes argues that sitting is the new smoking and speaks of a “byte” sized approach to fitness. The good news is that “wearable” tech devices like the Fitbit and now the Apple Watch (aka “iWatch”) can be very useful in keeping fitness top-of-mind and breaking the overly... Read more »

kchopson

How to Increase Audience Engagement with Mobile Session Question & Answer

Have you ever heard of “Death by PowerPoint?” This generally refers to a presentation that makes poor use of slides. But what it really means is that the speaker bored the audience. However, even if the slides are well made, a lack of crowd interaction can result in disinterested attendees. Most meeting planners are well aware of this phenomenon and go to great lengths to alleviate its effects. Traditional techniques often involve cumbersome methods such as someone walking around with a microphone receiving questions from the crowd. Other variations including a line of people behind a mic or someone collecting... Read more »

kchopson

5 Ways to Generate Revenue with Your Mobile Event App

A variety of studies confirm that we are looking at our smartphones all day long. One metric says the average person checks their phone 150 times a day! When someone is at your conference, these numbers do not change much. In fact, if you have a great mobile event app, the smartphone becomes a great way to increase audience engagement at your conference. One of the fantastic side effects of mobile apps is that you can track this interaction with tools like Google Analytics. For example, you can see how often attendees look at a page and how much time... Read more »