Posts Categorized: Onsite

kchopson

How New Twitter Changes Can Help Your Event Marketing

Twitter

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

kchopson

How to Save Tons of Time with Automated Surveys and CEUs

After working very hard to put on a great conference, the nail in the coffin for the planners’ exhaustion is often the issuing and collation of meeting related surveys and CEUs. If the work is performed using paper and/or spreadsheets, the resulting toil is usually a mountain of tedious and error-prone management of forms. The work is labor and time-intensive and, consequently, unnecessarily expensive. The good news is there are some great technology tools for automating much of these processes. These tools tend to specialize in a particular purpose but can work in harmony with the right selection of products.... Read more »

kchopson

Create a Superior Event Badge

Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

kchopson

Mobile Savings: Time, Money, & The Environment

The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »

kchopson

Mobile App Lead Retrieval is Better for Your Show

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. The old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is proprietary, so it is difficult to explain what the... Read more »

kchopson

How to Use Apps to Simplify Onsite Registration

Mobile apps for attendees are hot, but did you know that apps can help you, the planner, with onsite registration? While a great web-based onsite registration system can take care of most of your check-in issues, mobile onsite apps can address even more needs, including some unusual situations. These apps should work well on both Apple and Android devices, from smartphones to tablets. Here are some features a first-rate mobile app for onsite registration should have: List of attendees with at least basic contact information. Even better, you should be able to easily view what each attendee purchased as well... Read more »

kchopson

Why Would Hackers Attack Your Conference?

Hackers targeting big companies have become part of the regular news cycle. As of last year corporations such as Sony, Target and Staples have become victims of breaches involving personal information and credit cards. Even more recently, the data of 18 million current, prospective or former employees of the U.S. Government was successfully compromised in one of the biggest and most spectacular cyber attacks in history. While it might be comforting to think that hackers would only go after big name organizations, it would be wrong to think that conferences are exempt from cyber attacks. Just recently the Linux Australia... Read more »

kchopson

Outdoor Event Risks

As summer approaches, we are all getting ready to spend a lot of time in the great outdoors. If you live on the East Coast (as EventRebels does!) or cooler regions of the country, you know that we need to take in all the fresh air we can! So we look forward to the time of parks, hiking trails, ball games and outdoor weddings and events. For the planner, staging an outdoor event is a thrilling experience, but can also be one that can be fraught with peril. Here are some potential problems that can turn your dream outdoor event... Read more »