Posts Categorized: Event Rebels Blog

Mobile Monday: What can event marketers learn from the Super Bowl?

Everybody knows that the Super Bowl is the… umm, Super Bowl (for lack of a better term) of marketing. At $4.5 million for 30 seconds of airtime, marketers are becoming more inventive every year with the way they deliver messages. So, what can we learn from these marketers, in order to deliver a better message about our events, or products? Social isn’t easy  Social media, a key digital marketing strategy, is becoming more and more complex. There is an upward trend of video and link posts in order to combat the ever-changing social media algorithms. Marketers are becoming less dependent... Read more »

Rebel Roundup: Meeting Strategists, Airbnb, Sponsorship, and Wi-Fi

This week’s rebel round-up includes articles about meeting strategists, Airbnb, sponsorship, and wifi!  Enjoy! The Rise of ‘Meeting Strategists’ & How Hotels Should Approach Them – Greg Oates (@gregoates) How Much of a Threat Does Airbnb Pose to the Hotel Industry? – PerformanceIN (@PerformanceIN) CIC Releases White Paper and Best Practices Resources on Room Block Piracy and Poaching – Convention Industry Council (@ConvIndustry) 5 Tips To Strengthen Your Sponsorship Program – PCMA (@pcmahq) FCC to Marriott: Never try to block Wi-Fi again – CNN Money (@CNNMoney) Hotel Forecaster: Expect Hotel Rates to Rise ‘Significantly’ in 2015 – TravelPulse (@travelpulse) See you next week with more interesting articles... Read more »

Rebel Wanderer: Boston

Boston may be covered in snow right now, but after being named the US Olympic Committee’s 2024 Summer Olympic Bid choice nobody can deny that Boston is a hot destination. I had the pleasure of visiting Boston for the first time a year ago for PCMA’s 2014 Convening Leaders and discovered that this historic city has a lot to offer. Boston Common The starting point of the Freedom Trail, Boston Common is the oldest park in the country. The park is almost 50 acres in size. Fittingly, many historic memorials fill the park including the Plaque to the Great Elm... Read more »

kchopson

Tech Tuesday: Four Types of Information that Make Up Your Organization’s Big Data

There is a lot of talk these days about using “Big Data” for the purpose of analyzing and solving your organization’s challenges. While your organization should have a large set of data that is relatively easy to access, much data is a lot less obvious in its usefulness and more difficult to compile. Before you begin the process of analyzing your data to improve your organization and events, it might be good to understand the four types of data you should consider. We will start with the “low hanging fruit” and then look at the other possibilities. Internal Structured Data... Read more »

Mobile Monday: Photosharing, The New Disposable Camera

Have you ever been to a wedding where the bride and groom put a disposable camera on each table, hoping that they’ll end up with 240 amazing photos taken by their guests? While, I have yet to see this concept done on a larger scale like a conference, it’s hard to deny that our attendees like to share photos. On twitter, a tweet with a photo has 5x the amount of engagement as a text only tweet. As they say, a picture is worth a thousand words. What if I told you there was an app that acted like a... Read more »

Rebel Roundup: Airbnb, Wi-Fi, Sponsorship Value, Meetings Mean Business

This week’s rebel round-up includes articles about Airbnb, Hotel Wi-Fi, Sponsorship Value, and Meetings Mean Business!  Enjoy! Airbnb will soon be booking more rooms than the world’s largest hotel chains – Quartz by Zainab Mudallal (@Zainab_Mudallal) New app creates pop-up social networks at hotels – USA Today (@USATodayNews) The 10 Worst US Cities For Hotel Wi-Fi – Thrillist (@Thrillist) 5 Hotel Scams That Could Ruin Your Next Trip – Yahoo! Travel (@YahooTravel) Optimizing the Value of your Sponsorship – GES (@GESGlobal) Meetings Mean Business Coalition Co-Chairs Provide Industry Update for 2015 – Meetings Mean Business (@MeetingsMeanBiz) See you next week with more interesting articles for the event... Read more »

kchopson

Rebel Wanderer: Louisville

I recently worked a conference in Louisville and I have to say – I love this town! I stayed in a hotel near the convention center and I found that everything from business to eating to entertainment to beautiful vistas were in walking range. The streets were kept clean and the beautiful architecture made me feel like I was in a turn off the nineteenth century movie. Hence my conclusion that Louisville is one of the finest walking towns in the country. Here are some of the great spots that were on my walking trail. Galt House Hotel and Rivue... Read more »

Tech Tuesday: Are Drones Ready To Take Off?

The past few weeks we’ve seen a lot of predictions in event technology for 2015 and one consistent technology mentioned is drones. For those unfamiliar, a drone is an unmanned aerial vehicle (more commonly called UAV) or flying robot. Drones differ from radio-controlled aircraft, in that they are typically guided by GPS. They can also carry things like a camera or a sensor and have the ability to transmit the data wirelessly back to a base. The real questions on everybody’s mind are how are drones being used at events and can we expect them to become mainstream in the... Read more »

lbradford

Mobile Monday: Using Apps to Extend the Life of Your Event

Making Mobile Count: Using Apps to Extend the Life of Your Event In recent years, there has been a push towards creating hybrid events–integrating a live, in-person event with digital content. This trend aims to foster year-round engagement, making your event last far beyond the days when you are onsite. One of the best ways to make your event last is to utilize an event app. Event apps give you one place to keep all of your conference’s content, making your app the number one resource for your event. But how do you know what to include in your app... Read more »

Rebel Roundup: Meeting Hotels, Travel Megatrends, Non-profits

This week’s rebel round-up includes articles about travel, non-profits, meeting hotels, and innovation!  Enjoy! CES 2015: Has the tech show lost its focus? – BBC News (@BBCTech) Cvent’s Top 100 Meeting Hotels in the United States – Cvent (@Cvent) Megatrends Defining Travel in 2015 – Skift Magazine by Rafat Ali (@rafat) The Serious Problem That’s Getting In The Way Of Non-Profits – PCMA via Dan Pallotta (@danpallotta) 6 Principles of “Frugal Innovation” – BizBash (@bizbash) Heightened security checks coming to U.S. airports – CNN.com (@CNN) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles... Read more »