Posts Categorized: Event Rebels Blog

The Importance of Building a Social Media Listening Model

The importance of social media is finally getting recognized by Conference Planners. Conference planners are starting to explore using Hashtags. If you’re not, start here! But what happens after you create an event hashtag? It’s a no-brainer that you should promote it and encourage your attendees to “join the conversation.” Sounds easy enough, right? The problem isn’t picking an official hashtag and promoting it. The common mistake occurs when the conference organizers don’t participate in the conversation related to their official hashtag. There’s nothing worse for the attendee experience than participating in a conversation with themselves. Let’s not sugarcoat it. If you’re... Read more »

Rebel Roundup: DMAI CEO, Seller’s Market, Discovery Hotels, Dreamforce

This week’s rebel round-up includes DMAI CEO, Seller’s Market, Discovery Hotels, and Dreamforce!  Enjoy! CEO Michael Gehrisch Departs as DMAI Eyes Future Changes – Trade Show Executive (@tradeshowexec) How To Avoid Baggage Fees Through Advertising – Travel Pulse (@travelpulse) What the Seller’s Market Means in 2016 – MeetingsNet (@meetingsnet) Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection – Skift (@skift) A Custom Conference Experience for 170,000 Attendees? Yes, It Is Possible – BizBash (@bizbash) Why The Traditional Definition Of A Convention Center No Longer Exists – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for... Read more »

Dreamforce: The Dreamboat Experience

“The Love Boat promises something for everyone.” The Dreamboat may not have been the Love Boat, but Dreamforce definitely tried to have something for everyone! For the first time in Dreamforce’s 13 year existence, the 170,000 person conference chartered a Celebrity Cruises ship to provide lodging to 1,100 conference attendees. This is not the first time a conference has chartered a ship as a “floating hotel”, but it is probably the most mainstream example of lodging alternatives, even being featured on Forbes.com. In a time where conference attendees are searching for alternatives to the traditional room block, such as airbnb, Dreamforce’s... Read more »

Rebel Roundup: Shuttles, IAEE Awards, Smart Meetings Destinations

This week’s rebel round-up includes Shuttles, IAEE Awards, Smart Meetings Destinations, PCMA Convening Leaders 2016!  Enjoy! How To Break Up With Shuttles And Enhance the Attendee Experience – PCMA(@pcmahq) IAEE Unveils 2015 Individual Award Winners – TSNN (@tsnn_com_US) 3 Signs Your Event Planner is a Problem – Event Manager Blog (@EventMB) Intellectual Capital Is the New Draw for Smart Meetings Destinations – Skift (@skift) 5 Skills Today’s Event Pros Need to Know to Keep Their Jobs – BizBash (@bizbash) Cultivating Creative Moments at Convening Leaders 2016 – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this... Read more »

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

IMEX America 2015 “What’s New?”

Introduction IMEX is deeply rooted in the Meetings Industry and every edition of IMEX America or IMEX in Frankfurt presents us with a challenge and an opportunity for innovation. For each show we seek to refresh and renew partnerships also with the goal of providing an ideal setting for business opportunities between our exhibitors and planners who join us as hosted buyers and visitors. This is not an easy challenge but it is one that we embrace with the help of our strong industry partnerships. IMEX America provides attendees with the opportunity to meet with a range of global suppliers... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

Live-Streaming: Broadcast vs. Engagement or Meerkat/Periscope vs. Blab

I’ve written about live streaming apps Meerkat and Periscope before. Live-streaming has been the new frontier of social media since Meerkat blew up at SXSW earlier this year. For the most part Meerkat and Periscope have been the go-to livestream apps, and they’ve been successful in terms of introducing the livestream to the mainstream. According to Salesforce, Meerkat currently has around 2 million users, and Periscope has around 10 million users. Neither app has taken the world by storm like Facebook, Twitter, Pinterest and Instagram have, however that may all change. There’s a new kid on the block, and it’s... Read more »

Rebel Roundup: Periscope, Summer 2015 Hotel News, APEX, and PCMA

This week’s rebel round-up includes Periscope, Summer 2015 Hotel News, APEX Committee Leadership Expansion, and the PCMA 2016 Board Officers and Directors!  Enjoy! 3 Staggering Statistics That Show Why You Need To Get Ready For Periscope – PCMA(@pcmahq) Gallery: Hotel News for Meeting Pros, Summer 2015 Edition – Meetings Net (@MeetingsNet) How Freeman Drives Innovation by Maximizing Collaboration and Data at its Own Event – FreemanXP (@FreemanXP) CIC Expands APEX Committee Leadership – Meetings Focus (@meetingsfocus) Checklist: 9 Ways to Keep Sponsors Happy, Before and After the Event – BizBash (@bizbash) PCMA Announces Proposed Slate of 2016 Board Officers and Directors – PCMA (@pcmahq) See you next week with more interesting articles for... Read more »