Posts Categorized: What’s New

lbradford

25 Hotels Opening in 2014

With a new year comes many new hotel and convention spaces. According to STR Global, there are over 1800 hotels scheduled to open in 2014[1]. While this large number of new spaces is exciting, it can also be daunting to search through. We’ve compiled a quick reference list of 25 hotels with meeting and event space set to open in the United States this year. Opening January 2014 Courtyard Philadelphia South at The Navy Yard 1001 Intrepid Avenue Philadelphia, PA 19112 Courtyard New York Manhattan/Central Park 1717 Broadway New York, NY 10019 Four Points By Sheraton Charleston 600 Kanawha Boulevard... Read more »

kchopson

Don’t Be Duped into Compromising Your Organization’s Computer Security

Internet Security

Most people think securing your computer systems is the job of your IT department and software you install. Furthermore it is commonly believed that most security breaches are because of “hackers” compromising an organization’s web site. Consequently an organization’s security is not really your problem, but that of your “network gurus” protecting the web site. In fact this perception is quite wrong. One report showed that a staggering 70% (!!) of security breaches were not caused by hackers, but by “internal vulnerabilities.” These include lost or stolen equipment, and accidental or malicious employee attacks. The recent theft of Target store’s... Read more »

kchopson

How Geofencing Can Enrich Your Meeting

Geofencing

2013 is the year smartphones significantly changed how events function. From social networking apps to innovative ways badges and smart phones can change session tracking, check-ins and lead retrieval, the mobile platform offers exciting possibilities that weren’t even considered a few years ago. One new such technology is called “geofencing.” As you probably already know, the GPS (“Global Positioning System”) in your smartphone interacts with location-based apps – like Google Maps and Foursquare – to use your location for your benefit. A geo-fence takes this a step further. An establishment – like a store or a booth at a trade... Read more »

lbradford

Top-rated Travel Apps to Use This Holiday Season

According to AAA, a record number of 94.5 million people are expected to travel this holiday season. About 6% of those travelers (5.53 million) will be flying. Don’t let the high number of seasonal passengers keep you away from the airport in the coming weeks. Pack your phone with these top-rated travel apps—they are sure to eliminate stress and help you navigate your trip with ease. TripIt TripIt for iPhone | TripIt for Android TripIt is the ultimate organization app for frequent travelers. TripIt takes your confirmation emails and turns them into a detailed itinerary. Use TripIt one of two... Read more »

kchopson

Keep Yourself Safe with Good Password Management

Internet Security

One of the most frustrating aspects of being on the Internet is managing your passwords. Just when you think you have a great password, one of your sites asks you to change it. Even worse, web sites differ greatly in their standards for how “strong” your password should be. The strength of the password defines how hard it would be for an outsider to guess it. In general, the longer the password the stronger it is. However, there are other factors like mixing lower and upper case letters and including numbers. Some sites even require non alpha-numerics like punctuation. The... Read more »

kchopson

Product Review: Zoomph, Social Media Hub for Events

Zoomph

EventRebels had the pleasure recently of spending some time with the people at Zoomph and viewing their cutting-edge Influencer Engagement Platform. In many ways we found Zoomph’s product like our software – an attractive, flexible and powerful interface for the attendees, but also a very strong back-end management side for the event planners. Zoomph is most well-known as a platform that ties together all social media content from today’s most popular social channels (Facebook, Instagram, Twitter), collects and ranks social media content and then streams it to an integrated interface where event attendees can absorb topics, trends, and real-time conversations.... Read more »

Mobile, QR Codes and Your Events

Event marketing is changing. Mobile devices have added a new level of interactivity to events and given marketers more opportunities to connect with their audience. I noticed a few things during this year’s July 4th celebrations… 1. Vendors taking payments with mobile phones 2. People everywhere taking and sharing photos with the mobile phones 3. Signs asking people to connect, share, scan and more All of these events are not only opportunities for businesses to advertise, but also opportunities for them to connect with a larger audience. Mobile has become the new, not-so-secret weapon, for successful event marketing. Mobile marketing... Read more »

lbradford

How to Plan an Email Marketing Campaign for Your Event

The average email subscriber receives 416 commercial emails per month. While open rates vary by industry and organization type, it is safe to assume that not all of these emails are read. What happens to the emails deemed not worth reading? According to research by ExactTarget, when subscribers receive emails that don’t meet their interests, 67% will unsubscribe, 17% will delete the email, 8% will mark the email as spam, 6% will ignore the email, and 2% will set up a filter for future emails. If you do not want the messages about your event to get lost in the... Read more »

kchopson

Lead Retrieval for Your Smartphone!

EventRebels is pleased to introduce ERLead, a lead retrieval app designed to allow exhibitors and sponsors the ability to scan leads directly with their iPhone or Android smartphone, at a fraction of the cost of traditional lead retrieval hardware rental. Using QR code and smartphone technology, ERLead provides an integrated solution for exhibitors’ lead retrieval needs. Exhibitors can purchase their booth with ERShow and add on lead retrieval at the same time. Attendee badges include a QR code that allows exhibitors to scan and access only the contact information that the meeting planner wants to share. No Hardware Onsite! Free... Read more »

kchopson

Why Your Online Registration Form Should Look Like Your Web Site

It happens all too often. An organization creates a beautiful web site for their conference or special event, only to have their brand obscured by an online registration form that looks like a cheap invitation. Apparently someone thought that the idea of a consistent marketing message ends at the time of registration. This, of course, is a big mistake. Here is why: It breaks the fundamental rule of a consistent marketing message. The site builds up the notion that you are going to have a great conference, but the registration form has the appearance of a second-rate operation. Your brand... Read more »