Posts Categorized: What’s New

kchopson

Why Email Open Rates are Unreliable

Email marketers love to measure the effectiveness of their campaigns. From unique Emails sent to bounce-backs to click-thrus, metrics form the backbone of evaluating the success of your marketing campaign. One metric, generally considered to be very important, but actually is extremely suspect, is the metric called “Open Rate.” The rate’s goal is to track how many people opened your Email. Why it is important is obvious. Opening your Email is like opening a letter. It indicates that some or part of the message will be read and points that the reader is at least somewhat interested in what you... Read more »

kchopson

How to make your Reverse Trade Show more successful

Reverse trade shows are one of the hottest items in the meetings industry. They promise to bring more value to exhibitors by delivering high quality appointments with high closing rates. To work effectively, these shows use Appointment Scheduling software to setup meetings prior to the show. The strange thing about reverse trade shows is that while having good appointment scheduling software is important, it is even more critical that this software is setup properly in the bigger picture of the attendees’ participation in the meeting. If the attendees do not make or show up to the appointments, than the quality... Read more »

lbradford

Twitter Lists—An Underused Tool in the Event Planner’s Belt

Twitter

Twitter gets a lot of love in the event management world and it’s not hard to see why. With hashtags and live tweet streams, Twitter is the perfect platform for quick and powerful communication. But not enough attention is being paid to a Twitter tool with the potential to make a great impact at events—lists. Twitter lists allow you to organize groups of people so that you can follow all of them at once. This is especially useful because you do not need to follow each member of the list individually. Also, list activity will not take up space in... Read more »

kchopson

How to Safely Surf the Internet

Internet

Have you ever typed in an Internet link (called “URL”) you read in a magazine, ad or Email and then suddenly end up at a totally inappropriate web site? Even worse, did that site give your computer a virus which you spent an entire day fixing? I personally mistyped the URL of a web company I know very well and ended up at a site that attacked my computer. Love it or not, but surfing the web can be dangerous not only to your computer, but even to your pocketbook. Here are some basic steps you can take to make... Read more »

kchopson

Ways to Keep Presentations Alive After the Conference

Speakers

So you had a great conference. The attendees were rewarded with great presentations and interesting speakers. So that attendees can refer to the talks after the show, you might provide a bunch of paper handouts. However, this approach produces a tremendous waste of paper, most of which is lost or even tossed before the plane trip home. So how can you use the Internet to keep your presentations alive after the conference? Here are a couple of ideas. You should have a series of web pages that show information about the program schedule, presentations, and speakers. Users should be able... Read more »

kchopson

Ways to Make Sure People Pay Their Registration Fees

In a perfect world everybody would pay their registration online with the amount due in full and with a credit card. Unfortunately, in many cases that may not be the only way to register that you’ll be able to offer. Especially with meetings with high fees or a large number of government or international attendees, you may have to offer the choice of registering with a Purchase Order or a promise that a check or wire transfer will be issued. If your meeting is in this category, you know that this creates a ton of extra work and can hurt... Read more »

lbradford

Protecting Privacy at Events

Events no longer exist solely in the physical realm. With event registration forms, websites, apps, and social media accounts, a fair amount of information is being collected and shared online. How will your attendees know that you are taking the appropriate steps towards protecting their privacy? Consider writing a clear and comprehensive privacy policy. Include information about how you plan to collect, use, and disclose your registrants’ personally identifiable information. This article will examine everything you need to consider as you develop your event’s privacy plans. What is personally identifiable information? The first step to protecting personally identifiable information is... Read more »

kchopson

Use Images In Email to Increase Online Registration!

Email marketing is still one of the best ways to encourage people to register online for your conference or event. When used properly images can greatly complement your message and improve the success of your effort. However, when used incorrectly an image can actually destroy your hard work! Still, images sell and they can improve your registration conversion rates. It’s important to remember that today’s Internet readers scan and are very visual. A good image can be the difference between someone reading your Email or throwing it in the trash. If you follow some good practices, you are more likely... Read more »

kchopson

What is the Deal with All These Codes on My Badge?

There has been a lot of talk in the last few years about using various codes on attendee badges to expedite the exchange of information between attendees, exhibitors, or both. These “codes” take the form of some image that has no meaning to a person but are meant to be read by a device (“machine readable.”) These codes not only differ visually, but they also function in quite different ways. Here is a break-down of the most popular codes used on badges at meetings and events. A 1D Bar Code (i.e. One Dimensional) is a simple code typically representing a... Read more »

kchopson

Five Reporting Features Your Online Registration System Should Have

Online registration systems can be very good at collecting data. This is a great asset to your organization. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export all data to Microsoft Excel spreadsheets or CSV files. Some software platforms keep all their report data in proprietary formats in order to keep you locked into their... Read more »