Posts Categorized: What’s New

kchopson

How to Use Registration Data to Boost Conference Attendance

Reports

Did you know that your registration database of past meetings can be a goldmine of information that can increase your marketing efficiency and boost attendance at your next conference? If you have been using great online registration software to record your attendee data, you may have the keys to catapulting your registration numbers to the next level. Here are some ways you can use your registration data to reach your goals.Week over Week reports. It is common practice to see how your show is trending compared to previous years. Week over Week reports comparing factors like total registrations and revenue... Read more »

kchopson

How to get started with Conference Management Software: Part Five – Developing Your Conference Program Schedule

Event technology can provide a bewildering range of choices for the meeting planner. A good place to start making sense of the range of options is to look at how software can be utilized at the various stages of the event lifecycle. This series has been looking at the the lifecycle from the point of view of an association’s annual conference. We are now at the point of looking at tools that can help you in your day-to-day work in the months leading up to the conference. About the time of your previous annual conference, you may have already opened... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part One – 360-Degree Video

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality (VR) and Augmented Technology (AR) are going to change events. To best know how to utilize these technologies in a cost-effective manner it is best to understand that these tools are in a continuum ranging from the relatively simple and inexpensive to the complex and costly. To simplify this continuum, it might be helpful to look at these emerging “reality” and “3D” technologies in four different ways. This week we look at the low-hanging fruit of reality technology – 360-degree video. What is 360-degree video? 360-degree... Read more »

kchopson

How Verifying Your Conference Attendees Can Help Your Bottom Line

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. Planners often overlook this metric because the registration revenue is already in the bank so, in their overworked mind, it is not particularly important knowing who actually showed up. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. There are two things you should take into account when getting ready to verify your attendees.Know the difference between Attendance and... Read more »

kchopson

Organizations on Twitter that Meeting Professionals Need to Follow

Twitter has positioned itself as the social media place to go for meetings and events. Last time we looked at a number of the top meeting professionals you should follow. In addition, many of the industry’s top organizations and media companies have also latched on to Twitter as a great place to deliver their message. These companies have proven that if you follow them, they will keep you on top of the breaking trends. @BizBash BizBash is the place to go to get cool ideas for your events. @EventMB The Event Manager Blog is a standard of event industry news.... Read more »

kchopson

How to get started with Conference Management Software: Part Four – Opening Online Registration

Event technology can provide a bewildering range of choices for the meeting planner. A good place to start making sense of the range of options is to look at how software can be utilized at the various stages of the event lifecycle. In this series, we will look at the the lifecycle from the point of view of an association’s annual conference. In past weeks, we have looked at software that often goes live immediately after the prior year’s conference. In this part of the series, we look at tools that can help you in your day-to-day work in the... Read more »

kchopson

5+ Meeting Pros on Twitter You Need to Follow

Twitter

Twitter has positioned itself as the social media place to go for meetings and events. The industry’s thought leaders have latched on to Twitter as a great place to deliver their message. The Twitter accounts we describe here represent some of these leaders. You should follow these folks to stay on top of the breaking trends. @corbinball No one tops Corbin Ball when it comes to meetings technology. Look for his feed to find every which way technology can impact meetings. @jeffhurt Jeff Hurt is the leading blogger for Velvet Chainsaw’s popular site. Jeff writes about all things meetings, non-profits,... Read more »

kchopson

How to get started with Conference Management Software: Part Three – Setup Online Credit Card Processing

As was seen in the first issues of this series, navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This... Read more »

kchopson

How to get started with Conference Management Software: Part Two – Open Trade Show Sales

Trade Show

As was seen in the first issue of this series, navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This... Read more »

kchopson

How to get started with Conference Management Software: Part One – Choosing Your Speakers

Navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This week we will look at choosing your speakers. Opening Up... Read more »