Posts Categorized: What’s New

kchopson

Stream At Your Own Peril, Part Two

This is part two of an article that originally appeared as the lead story for The Meeting Professional June 2016 issue. Click here to go to Part One Everything is About Communication The key to avoiding and surviving such lawsuits is to make the intentions of the conference clear. “My best advice is to alert all parties concerned that a live streaming app like Periscope is being used, where and when,” says Tyra Hilliard. “Disclose it in speaker and entertainment contracts and get permissions as needed. Disclose it in registration materials and ask registrants for permission to use their images.... Read more »

kchopson

How New Twitter Changes Can Help Your Event Marketing

Twitter

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

kchopson

Stream At Your Own Peril, Part One

After entering the social media world in 2015, live streaming apps quickly captured the attention of the general public. More than just real-time video, these apps offer all the interactive elements of social media, including comments, likes and hashtags. The early success of its first entrants Meerkat and Twitter’s Periscope pulled social media goliath Facebook into the fray. With the launch of its Facebook Live feature the reach of live streaming video immediately expanded to hundreds of millions viewers, promising to unleash yet another communications evolution. The impact on the meeting and convention industry has been equally as swift, and... Read more »

kchopson

Free White Noise Apps to Help You Sleep While You Travel

Are you someone who needs background noise to sleep? I am not talking about the television or radio, but “white noise” like a fan, the rain, or even the noise of a nearby road. For travelers with this inclination, hotel rooms typically have some ambient sounds like the hum of the air conditioner to solve the sleeping problem. However, sometimes the hotel room is actually so quiet that you can hear every little noise, such as people walking down the hall. This can result in a poor night’s sleep. If you are like this, you are not alone. One study... Read more »

kchopson

13 Ways to Get Attendees to use Your Mobile Event App

ERMobile Attendee App for iPhone and Android

So you’ve created a great mobile event app packed with useful features, but the number of times the app has been downloaded is disappointingly low. What do you do to increase the rate of usage? Here are some useful tips to get more attendees to download and use your event app:Pre-promote. On your web schedule page and related pages, mention that you will have an app. Create a mobile app web page. Give the app its own page within your event’s website. Before it is released, highlight features and benefits. After release, include the download links. Introduce the app with... Read more »

kchopson

How to Use Your Online Registration to Make Your Conference Program a Success

Crowded Room

Ever plan a conference where some rooms are overflowing while other rooms sit mostly empty? Did you ever have to face angry attendees that were turned away from a highly anticipated presentation because the session could not sit another person? Planners know that the latter case can seriously “ding” your overall conference survey scores because people do not forget the sessions they were forced to miss. Fortunately, you can use your online registration form to solve many of these problems. By letting attendees build their itinerary at the time of sign up, you can get an accurate picture of what... Read more »

kchopson

Use Your Next Conference to Start Your Fitness Resolution!

Good exercise habits can be very difficult to achieve these days. In our sedentary ways, it can be easy to forget fitness altogether. Study after study has shown that spending too much time sitting can do as much harm to the body as many other bad habits. For example, Dr. Kim of X bytes argues that sitting is the new smoking and speaks of a “byte” sized approach to fitness. The good news is that “wearable” tech devices like the Fitbit and now the Apple Watch (aka “iWatch”) can be very useful in keeping fitness top-of-mind and breaking the overly... Read more »

kchopson

How to Increase Audience Engagement with Mobile Session Question & Answer

Have you ever heard of “Death by PowerPoint?” This generally refers to a presentation that makes poor use of slides. But what it really means is that the speaker bored the audience. However, even if the slides are well made, a lack of crowd interaction can result in disinterested attendees. Most meeting planners are well aware of this phenomenon and go to great lengths to alleviate its effects. Traditional techniques often involve cumbersome methods such as someone walking around with a microphone receiving questions from the crowd. Other variations including a line of people behind a mic or someone collecting... Read more »

kchopson

How to Save Tons of Time with Automated Surveys and CEUs

After working very hard to put on a great conference, the nail in the coffin for the planners’ exhaustion is often the issuing and collation of meeting related surveys and CEUs. If the work is performed using paper and/or spreadsheets, the resulting toil is usually a mountain of tedious and error-prone management of forms. The work is labor and time-intensive and, consequently, unnecessarily expensive. The good news is there are some great technology tools for automating much of these processes. These tools tend to specialize in a particular purpose but can work in harmony with the right selection of products.... Read more »