Posts Categorized: What’s New

kchopson

5 Ways to Generate Revenue with Your Mobile Event App

A variety of studies confirm that we are looking at our smartphones all day long. One metric says the average person checks their phone 150 times a day! When someone is at your conference, these numbers do not change much. In fact, if you have a great mobile event app, the smartphone becomes a great way to increase audience engagement at your conference. One of the fantastic side effects of mobile apps is that you can track this interaction with tools like Google Analytics. For example, you can see how often attendees look at a page and how much time... Read more »

kchopson

Conducting Surveys Using an Online Registration Form

It is well known the getting a high response rate from surveys is difficult. One way to get around this is to place questions that are important to you on forms that people will need to fill out. One such place is your membership form. Another area is the online registration form. The registration form is a great place to get answers for critical data such as demographics. The registrant will already be entering personal information, so asking additional personal information in this area will already seem somewhat natural. Here are some tips to get the data you need on... Read more »

kchopson

Create a Superior Event Badge

Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

kchopson

Mobile Savings: Time, Money, & The Environment

The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »

kchopson

Mobile App Lead Retrieval is Better for Your Show

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. The old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is proprietary, so it is difficult to explain what the... Read more »