As you probably know, QR Codes are a great way to promote your event. The most common use of these codes is to have a smartphone scan the code which redirects the user to a web page. For a meeting, this might be a link to the meeting web site or your organization.
Lost in the standard use of QR codes are a couple of other novel ways to use QR codes to promote your organization or event.
- A great use of QR codes is for SMS marketing – i.e. text messaging. Your QR code can be setup so when it is scanned the phone’s text message app appears with a pre-populated message to be sent to the number you provide. For example, your code could cause a text to appear that says “Send me more information about your event.” Once you get the message, you can contact the sender with the information needed and a link to your online registration page.
- Growing in popularity is using QR codes for donations. One simple way is to link to PayPal or a mobile payments site for an easy way for someone to give via their phone.
- You can also include links to your donation page via the SMS mechanism described earlier.
- QR codes can be setup to link to a VCalendar which can have the dates of your event so it is easily loaded into the user’s calendar app.
- They can also contain your contact information via a VCard, which can be easily placed in the phone’s contact database.
- For the meeting itself, you can store an identifier of the attendee’s information via the QR code. Smart applications can then use this for session tracking and attendance check-ins.