Posts Tagged: analytics

kchopson

Mobile Monday: Google Will Rate Your Mobile Friendly Website Higher

In one of the biggest changes ever to happen to Google’s search ranking algorithm, the behemoth announced that websites that are “mobile friendly” will rate higher than those that are not designed for mobile devices. This change is sure to cause much consternation in organizations that have spent much time “optimizing” their web site for Google. The good news is this change only effects people who are searching via a mobile device, and certainly does not mean that the current ranking system is altogether obsolete. It’s more of a tweak to make sure mobile searchers will be lead to a... Read more »

kchopson

Mobile Monday: What Google Analytics Can Do For Your Event Apps

Odds are pretty high that your organization’s website uses Google Analytics to track the traffic to your site. Google Analytics is the most popular tool in the world for measuring website activity and figuring out what pages are getting attention and which ones are not. The reporting allows you to find out important data about your audience, how they are browsing your site, and whether they are doing what you want them to do. Marketers, in particular, love Google Analytics as it provides valuable insight into how best to improve your web presence. Did you know that you can also... Read more »

kchopson

How Beacons Can Help You Understand Your Trade Show

One of the hot trends of 2015 is the use of Beacons at meetings and trade shows that work with your mobile attendee app. Beacons are small wireless transmitters that interact with the latest releases of Apple iOS and Android devices. They use BLE technology – also known as Bluetooth low-energy or Bluetooth Smart. The most important thing to know is that the devices are aimed at noticing when your smart phone/wireless device enters the perimeter of an area, such as a store or a trade show. Your phone needs to have the appropriate app installed, and probably should be... Read more »