Posts Tagged: API

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

Making Sense of PayPal’s ECommerce Products

PayPal

Are you thinking about how to handle payments online for things like donations and online registration? If you are new to online credit card processing, you will probably need a primer on how online credit card processing works. However, if you’ve done any amount of shopping on the Internet, the service PayPal may be the first thing you think of in terms of online credit card processing. PayPal is the leader in Internet credit card processing. However, they do offer a bewildering set of eCommerce products. One of the most common activities EventRebels staff performs is guiding customers through the... Read more »