Posts Tagged: big data

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

5 Steps to Collect Intelligent Annual Meeting Data

By: Kathy Benson and K.C. Hopson For many associations, the annual meeting is the organization’s top revenue source. For this bottom-line reason, planners and evaluators of this event need to be able to mine smarter and more actionable insights from attendee registration data and post-event evaluations. Evaluation of the annual meeting is an opportunity to engage with members and prospects and learn more about them and their needs. Planners and evaluators need to look at it from a strategic standpoint to gain more insight and inform their organizational strategy. By asking the right questions, there is an invaluable opportunity to... Read more »

Rebel Roundup: Event App Trends, Trade Show Big Data, Event Tech Evolution

This week’s rebel round-up includes articles about Flight-Booking Hacks, Event Tech Evolution, Killer Presentations, Event Mobile App Trends, and Big Data for Trade Shows!  Enjoy! 12 Flight-Booking Hacks to Save You a Ton of Money On Airfare – Thrillist via Sophie-Claire Hoeller (@SoHoStyle) The Evolution of Event Technology: What Has Changed Since 2000? – BizBash (@BizBash) How To Give a Killer Presentation Your Audience Won’t Forget – Sli.do via Juraj Holub (@Juraj_Holub) Society of Government Meeting Professionals Moves to Virtual HQ – Successful Meetings (@SuccessfulMtgs) 5 Trends in Event Mobile Apps [Infographic] – Event Manager Blog (@EventMB) 3 Facts About Big Data That Every Trade Show Organizer Should Know – PCMA (@pcmahq) See... Read more »

kchopson

Tech Tuesday: Four Types of Information that Make Up Your Organization’s Big Data

There is a lot of talk these days about using “Big Data” for the purpose of analyzing and solving your organization’s challenges. While your organization should have a large set of data that is relatively easy to access, much data is a lot less obvious in its usefulness and more difficult to compile. Before you begin the process of analyzing your data to improve your organization and events, it might be good to understand the four types of data you should consider. We will start with the “low hanging fruit” and then look at the other possibilities. Internal Structured Data... Read more »