Posts Tagged: conference

lbradford

Protecting Privacy at Events

Events no longer exist solely in the physical realm. With event registration forms, websites, apps, and social media accounts, a fair amount of information is being collected and shared online. How will your attendees know that you are taking the appropriate steps towards protecting their privacy? Consider writing a clear and comprehensive privacy policy. Include information about how you plan to collect, use, and disclose your registrants’ personally identifiable information. This article will examine everything you need to consider as you develop your event’s privacy plans. What is personally identifiable information? The first step to protecting personally identifiable information is... Read more »

kchopson

What is the Deal with All These Codes on My Badge?

There has been a lot of talk in the last few years about using various codes on attendee badges to expedite the exchange of information between attendees, exhibitors, or both. These “codes” take the form of some image that has no meaning to a person but are meant to be read by a device (“machine readable.”) These codes not only differ visually, but they also function in quite different ways. Here is a break-down of the most popular codes used on badges at meetings and events. A 1D Bar Code (i.e. One Dimensional) is a simple code typically representing a... Read more »

lbradford

Crafting the Perfect Conference Badge

Without a doubt, badges are one of the most important pieces of paper at a conference. When set up properly, they can convey a lot of information in a relativey small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. 1. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name.... Read more »

lbradford

Three Reasons You Should Start Text Messaging Your Attendees

1.Text messages have a high open rate Text messages are simply read more often than e-mail messages. According to a Nielsen study, 97% of text messages are read within 15 minutes of being sent. Even the most successful e-mail marketing campaigns fall far short of this number. A Silverpop study reports that the top email marketing campaigns have an open rate of around 35.7%. For the average email campaign, the open rate is only 19.7%. If you have an important message to deliver to your attendees, send it through a text message. It’s much more likely to be read. 2.Text... Read more »

kchopson

Use Twitter After Your Conference To Keep It Alive

Twitter

In a previous article Use Twitter at Your Conference we discussed how to use Twitter to increase attendee engagement. Assuming you have created a great hashtag, the general idea is to use this Twitter hashtag to create the “go to” place to get information about the conference. Continuing this idea, the conference does not need to stop being an important resource once the show is over. In fact, you can continue your attendee engagement long after everyone has gone home. Following the principles set forth in our previous articles, here are some simple things you can do with Twitter to... Read more »

kchopson

Simplify the Assembly of Your Conference Schedule

Speakers

One of the most arduous and time-consuming tasks a planner faces is putting together the conference schedule. Vast amounts of data have to be collected and processed. The data ranges from session information, speaker information and bios, travel needs, A/V needs and so forth. Ultimately, all this information needs to be organized into the conference schedule and then made available to the attendee. Traditional methods of managing speakers and the schedule have focused on dozens of huge spreadsheets and uncountable amounts of data copying. Call for Papers and Speaker Management software slashes the amount of time spent in this process... Read more »

lbradford

Create Your Own Web Pages

Internet

Did you know that you can create custom web pages from your meeting’s Control Center? Use custom pages to share extra information about your event with your attendees. For example, create pages for hotel and travel information, schedules and agendas, or presenter bios. No HTML or CSS coding knowledge is necessary; all you will need to do is enter the content. Custom pages automatically have the same layout and style as your form. To get started, go to the Meeting Wizard “Web Site Menu” page. Here you will see a list of all of the pages currently associated with your... Read more »

kchopson

Using Twitter at Your Conference

In a previous article Use Twitter to Promote Your Conference we discussed how to use Twitter for generating buzz about your conference. Because Twitter posts (called a “Tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headlines and small news stories. While this is tremendous to promote your conference, Tweets can be used with great effectiveness to increase attendee engagement and enthusiasm at the conference itself. This, in turn, will make the meeting more memorable and help build your brand. Before reviewing techniques you can use, a couple of general issues should... Read more »

kchopson

Create QR Codes That Work

QR codes have become one of the hottest marketing tools around. Because of the emergence of the smartphone and free, easy to use scanning apps, QR codes can now be found everywhere from online sites to stickers to tattoos(!) to lampposts. Popular smartphone readers such as Red Laser, ScanLife and ShopSavvy make it easy to scan the codes with your phone camera. For the vast majority of cases, scanning a QR code with a smartphone will result in a website appearing in your default mobile browser. However, QR codes can be created to serve other purposes. For example, scanning the... Read more »

kchopson

Event Networking 101: Why Network?

Perhaps you are out of town at a conference and are attending a related evening event. You have a couple of friends present, so you decide to spend all your time at a table chatting with them. When you get back to your hotel room, you’ve met no new people, but, at least, you’re not stressed out. If this is how you behaved at your last conference or recent event, this article is here to say that you are doing yourself a great disfavor! It is understood that event networking is as about as popular as public speaking. For most... Read more »