Posts Tagged: design

Designing Emotional Sensory Experiences

What is Experience Design? Experience Design is about interacting your brand (event, company, product) with your consumer, allowing your brand to come alive for them. This creates a fresh connection between brand and consumer, in their personal world. These connections should be formed by experiences that are personally relevant to the consumer. It should be memorable for them, it should be interactive, and it should invoke emotion. The 3 Stages of an Experience Experience/Encoding – This is the stage where your consumer interacts with the brand message. During this stage your memory begins to encode the information it is receiving.... Read more »

kchopson

Design Rebel: Marquee Lights are HOT for Your Event

Nothing says excitement like Broadway and nothing say Broadway like Marquee Lights. The opening shot of the film classic All That Jazz sets the stage for what follows with a dazzling marquee light up. The eye cannot help but be drawn to the raw, pulsating and vibrant lighting that are typical of these displays. Marquee lights have an interesting history. Their appearance is very closely tied to the rise of the automobile. Before these fast moving vehicles arrived, pedestrians had plenty of time to look at signs as they strolled across. However, those signs were generally unable to draw the... Read more »

Design Rebel: Spring Has Sprung!

It may still be 40 degrees outside, but Spring has officially arrived, and with Spring comes new event design trends that’ll be popping up just like that grass you’ve been patiently waiting for. Floral If you think you can escape floral arrangements, you’re dead wrong. Floral arrangements can be very mundane, unoriginal and boring, but they also have the ability to transform into some pretty spectacular decor elements for your next event. Flower walls are a very cool way to make your logo stand out. Companies, like Dior, are known for this type of branding. They create an interesting backdrop and... Read more »

Design Rebel: Industrial Cool

At EventRebels, we believe in the power of event design and its ability to transform attendees’ minds, as well as achieve our event goals and objectives. One of the hottest design trends is “Industrial Cool.” Although you may not have heard that term before, we’ve all seen it. Rustic materials, industrial accents and simplicity are all design trends that have burst onto the scene in 2015, and it’s no surprise that events, trade show booths, and conferences  have begun to incorporate them as well. A lot of popular new venues have taken advantage of their clean industrial look and have kept... Read more »