Posts Tagged: Email Marketing

lbradford

How to Plan an Email Marketing Campaign for Your Event

The average email subscriber receives 416 commercial emails per month. While open rates vary by industry and organization type, it is safe to assume that not all of these emails are read. What happens to the emails deemed not worth reading? According to research by ExactTarget, when subscribers receive emails that don’t meet their interests, 67% will unsubscribe, 17% will delete the email, 8% will mark the email as spam, 6% will ignore the email, and 2% will set up a filter for future emails. If you do not want the messages about your event to get lost in the... Read more »

kchopson

Why Meeting Planners Should Use Software in the Cloud

One of the hottest words being thrown around these days is the “Cloud.”  Though Cloud seems new and trendy, it actually refers to something almost as old as the Internet. Cloud-based software is very simple to define – rather than software you install on your computer, Cloud-based software runs on the Internet and generally requires little or no installation.  If you are using GMail, HotMail, or AOL you are already “in the Cloud.” Benefits Here are some of the benefits that immediately accrue to you if you move to Cloud-based software.  First of all you avoid the pain of installing... Read more »