Posts Tagged: email

kchopson

How Online Trade Show Floor Map and Exhibitor Management Software Can Improve Your Show

Trade Show

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor   The software produces a floor map of your show online with all the tables and booths.   For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot.   Anybody can see the... Read more »

lbradford

How to Plan an Email Marketing Campaign for Your Event

The average email subscriber receives 416 commercial emails per month. While open rates vary by industry and organization type, it is safe to assume that not all of these emails are read. What happens to the emails deemed not worth reading? According to research by ExactTarget, when subscribers receive emails that don’t meet their interests, 67% will unsubscribe, 17% will delete the email, 8% will mark the email as spam, 6% will ignore the email, and 2% will set up a filter for future emails. If you do not want the messages about your event to get lost in the... Read more »

kchopson

Why Email Open Rates are Unreliable

Email marketers love to measure the effectiveness of their campaigns. From unique Emails sent to bounce-backs to click-thrus, metrics form the backbone of evaluating the success of your marketing campaign. One metric, generally considered to be very important, but actually is extremely suspect, is the metric called “Open Rate.” The rate’s goal is to track how many people opened your Email. Why it is important is obvious. Opening your Email is like opening a letter. It indicates that some or part of the message will be read and points that the reader is at least somewhat interested in what you... Read more »

kchopson

How to Safely Surf the Internet

Internet

Have you ever typed in an Internet link (called “URL”) you read in a magazine, ad or Email and then suddenly end up at a totally inappropriate web site? Even worse, did that site give your computer a virus which you spent an entire day fixing? I personally mistyped the URL of a web company I know very well and ended up at a site that attacked my computer. Love it or not, but surfing the web can be dangerous not only to your computer, but even to your pocketbook. Here are some basic steps you can take to make... Read more »

kchopson

Use Images In Email to Increase Online Registration!

Email marketing is still one of the best ways to encourage people to register online for your conference or event. When used properly images can greatly complement your message and improve the success of your effort. However, when used incorrectly an image can actually destroy your hard work! Still, images sell and they can improve your registration conversion rates. It’s important to remember that today’s Internet readers scan and are very visual. A good image can be the difference between someone reading your Email or throwing it in the trash. If you follow some good practices, you are more likely... Read more »

kchopson

Write a Great Email Subject Line

Looking for help with email? If your planning a trade show or conference don’t miss out on an outstanding email marketing tool that will make your show that much better.  We have spent a lot of time doing and helping with email marketing. Don’t overlook these simple things that will help your open rates significantly. Most composers of Email focus all their energy on writing an exciting message that will grab the attention of the reader.After the text is written, the writer develops the subject line in a matter of seconds and then sends the Email off to the awaiting... Read more »

kchopson

Afraid to use Internet Technology for Your Meeting?

Internet

Do you want to use the Internet to improve and simplify your meeting planning but someone in your office (maybe your boss) thinks the Internet is too dangerous? Perhaps you live in the world of spreadsheets and that has always worked.  Maybe attendance is down and your budget is getting tighter every year, but any change seems overwhelming. If you fit any of the previous profiles, then you should know that the Internet is not dangerous! Furthermore, if used properly, Internet software will save you time, money and increase revenue and attendance.  Here are some misconceptions that cause meeting planners... Read more »

kchopson

Four Huge Email Marketing Mistakes

In you are reading this article, your organization probably communicates with its members, followers and interested parties via Email. (We will call them subscribers for the purposes of this article.) If not find out what you need to do to plan an effective email marketing campaign.  While social media is starting to overtake Email as the most effective way to communicate, Email has the advantage of being around for a long time. Consequently, many organizations (hopefully yours) have built up large and relatively accurate Email lists.  Email is still the best method for high access communication with your subscribers. Regardless... Read more »

kchopson

Make it Easy for Exhibitors to Give You Money

If you are doing exhibitor management the old fashioned way then you are spending a lot of time faxing or mailing or processing paper forms sent to and from your exhibitors. You probably have huge spreadsheets of information. Likewise, you prospective exhibitor probably has a special “folder” of all the paper that’s been passed and forth, which has consumed a great deal of the exhibitor’s and your time. Furthermore, the money the exhibitor can be sending you is slowed down with mailings and manual credit card processing. Do you want to cut out this paperwork and receive revenue from your... Read more »