Posts Tagged: Event Apps

kchopson

5 Ways to Generate Revenue with Your Mobile Event App

A variety of studies confirm that we are looking at our smartphones all day long. One metric says the average person checks their phone 150 times a day! When someone is at your conference, these numbers do not change much. In fact, if you have a great mobile event app, the smartphone becomes a great way to increase audience engagement at your conference. One of the fantastic side effects of mobile apps is that you can track this interaction with tools like Google Analytics. For example, you can see how often attendees look at a page and how much time... Read more »

Mobile Monday: 365 Day Event App Engagement

Engagement 365 days a year. That’s the ultimate goal of every association or corporation that spends money on their event apps. Nobody likes a one time only use app. It takes up space on your phone and ultimately gets buried in a folder of apps that you no longer use or gets deleted completely. Neither of those situations is ideal for the app that your association just paid thousands of dollars for. If you’re just looking to create an app that provides information about your specific event, then a basic throw-away app is probably what you should get. But, if... Read more »

Mobile Monday: Lessons From TED

Last week, in Vancouver, was TED’s annual conference; aptly themed “Truth and Dare” this year. I read a great article this morning from BizBash called “TED Conference Photos: 18 Steal-Worthy Ideas to Inspire Attendees,” which got me thinking. It’s one thing to steal an idea to use at your conference, but what about stealing an idea from TED that could be used year round? TED does something really well in the mobile world that I’m surprised has not yet been adopted by other conferences. With their TED talks app they share their education year round to inspire their users on... Read more »

Tech Tuesday: Is a Google Event App a Threat to Current Suppliers?

While little is known about the Google Event App, Google has published a new mobile events application on Google Play called “Interactive Events.” Here’s what we can tell you: 1. Google appears to have accidentally released the unfinished app and a true release date is yet to be determined. 2. Access to event information appears to use QR codes and confirmation codes for user identification. 3. Sync with Google Calendar will be an option. 4. Standard features like agenda, location, speakers, videos and notes are present. So, is Google poised to take down all the Mom and Pop event app suppliers on... Read more »

kchopson

Mobile Monday: 3 BAD Reasons For Not Having a Mobile App at Your Meeting

Despite all the great functionality of today’s mobile apps for conferences and events, there are still a very large number of organizations that have not worked this technology into their show. While some reasons may be appropriate – like being too small or requiring a high level of security – most of the reasons given do not really make any sense. Here are three bad reasons to not have a mobile app for your meeting. “I don’t have anything to put on my mobile app” Oh really? How about your complete program schedule with links to detailed write-ups of your... Read more »

kchopson

Mobile Monday: What Google Analytics Can Do For Your Event Apps

Odds are pretty high that your organization’s website uses Google Analytics to track the traffic to your site. Google Analytics is the most popular tool in the world for measuring website activity and figuring out what pages are getting attention and which ones are not. The reporting allows you to find out important data about your audience, how they are browsing your site, and whether they are doing what you want them to do. Marketers, in particular, love Google Analytics as it provides valuable insight into how best to improve your web presence. Did you know that you can also... Read more »