Posts Tagged: event

kchopson

How New Twitter Changes Can Help Your Event Marketing

Twitter

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

lbradford

Room Block Piracy Affects More than the Bottom Line

An Update on Room Block Piracy and Poaching in the Meetings Industry Photo credit: Online Trading Academy via flickr.com. Earlier this year, the Convention Industry Council’s (CIC) Accepted Practices Exchange (APEX) Initiative organized a workgroup to focus on the issue of room block piracy and poaching. The APEX Room Block Poaching Workgroup conducted an initial survey of meeting professionals in April to gauge the scope of this issue. Meeting professionals from a wide variety of industries responded to the survey, providing insight on how this issue has affected their events. In a presentation at the IMEX Exhibition in Frankfurt in... Read more »

lbradford

Don’t Let Suitcasing Trolls Rob Your Sponsors and Exhibitors!

To the average person, the word “suitcasing” may conjure up images of travel or adventure. But for many people in the event industry, it simply means trouble. What is suitcasing? Suitcasing is an unethical business practice that is frowned upon at events. It occurs when someone who has not purchased a sponsorship or exhibit space distributes promotional materials or solicits business at an event. For example, a company representative may register as an attendee and then work the exhibit floor, passing out promotional items and information in the aisles. Or, a company may rent a conference room at the event... Read more »

kchopson

QR Codes, Not Just For Your Website!

As you probably know, QR Codes are a great way to promote your event. The most common use of these codes is to have a smartphone scan the code which redirects the user to a web page. For a meeting, this might be a link to the meeting web site or your organization. Lost in the standard use of QR codes are a couple of other novel ways to use QR codes to promote your organization or event. A great use of QR codes is for SMS marketing – i.e. text messaging. Your QR code can be setup so when... Read more »

kchopson

How to Promote your Meeting with LinkedIn

LinkedIn is now the premier social media web site for business. If your conference is targeting professionals in business, education and government, LinkedIn is not to be ignored, although they have discontinued the app for creating events. There are still many great ways for your meeting to be promoted on LinkedIn. Post updates on your personal and organization page that link to your online registration form. Use headline terminology, such as registration for your conference “is now open!” Post status updates about meeting news such as speaker updates, the venue, and so forth. Have a LinkedIn icon on your online... Read more »

kchopson

Product Review: Zoomph, Social Media Hub for Events

Zoomph

EventRebels had the pleasure recently of spending some time with the people at Zoomph and viewing their cutting-edge Influencer Engagement Platform. In many ways we found Zoomph’s product like our software – an attractive, flexible and powerful interface for the attendees, but also a very strong back-end management side for the event planners. Zoomph is most well-known as a platform that ties together all social media content from today’s most popular social channels (Facebook, Instagram, Twitter), collects and ranks social media content and then streams it to an integrated interface where event attendees can absorb topics, trends, and real-time conversations.... Read more »

lbradford

How to Plan an Email Marketing Campaign for Your Event

The average email subscriber receives 416 commercial emails per month. While open rates vary by industry and organization type, it is safe to assume that not all of these emails are read. What happens to the emails deemed not worth reading? According to research by ExactTarget, when subscribers receive emails that don’t meet their interests, 67% will unsubscribe, 17% will delete the email, 8% will mark the email as spam, 6% will ignore the email, and 2% will set up a filter for future emails. If you do not want the messages about your event to get lost in the... Read more »