Posts Tagged: exhibitor

kchopson

Tech Tuesday: How to Simplify the Management of Your Exhibitor Staff

It still happens at too many trade shows – long lines at the exhibitor check-in area. In most cases the person waiting is an exhibitor who is registering onsite. In other situations the exhibitor has pre-registered but the badge cannot be found. Additional frustration can be caused if each booth has a limit on the staff allowed. You may have to manually cross-reference how many staffers a company has registered and if that additional staffer is allowed entry. If you do not have cross-referencing in place you may find out after the show that companies have frequently gone over their... Read more »

lbradford

Don’t Let Suitcasing Trolls Rob Your Sponsors and Exhibitors!

To the average person, the word “suitcasing” may conjure up images of travel or adventure. But for many people in the event industry, it simply means trouble. What is suitcasing? Suitcasing is an unethical business practice that is frowned upon at events. It occurs when someone who has not purchased a sponsorship or exhibit space distributes promotional materials or solicits business at an event. For example, a company representative may register as an attendee and then work the exhibit floor, passing out promotional items and information in the aisles. Or, a company may rent a conference room at the event... Read more »

kchopson

How to Promote your Meeting with LinkedIn

LinkedIn is now the premier social media web site for business. If your conference is targeting professionals in business, education and government, LinkedIn is not to be ignored, although they have discontinued the app for creating events. There are still many great ways for your meeting to be promoted on LinkedIn. Post updates on your personal and organization page that link to your online registration form. Use headline terminology, such as registration for your conference “is now open!” Post status updates about meeting news such as speaker updates, the venue, and so forth. Have a LinkedIn icon on your online... Read more »

kchopson

Lead Retrieval for Your Smartphone!

EventRebels is pleased to introduce ERLead, a lead retrieval app designed to allow exhibitors and sponsors the ability to scan leads directly with their iPhone or Android smartphone, at a fraction of the cost of traditional lead retrieval hardware rental. Using QR code and smartphone technology, ERLead provides an integrated solution for exhibitors’ lead retrieval needs. Exhibitors can purchase their booth with ERShow and add on lead retrieval at the same time. Attendee badges include a QR code that allows exhibitors to scan and access only the contact information that the meeting planner wants to share. No Hardware Onsite! Free... Read more »

kchopson

How to make your Reverse Trade Show more successful

Reverse trade shows are one of the hottest items in the meetings industry. They promise to bring more value to exhibitors by delivering high quality appointments with high closing rates. To work effectively, these shows use Appointment Scheduling software to setup meetings prior to the show. The strange thing about reverse trade shows is that while having good appointment scheduling software is important, it is even more critical that this software is setup properly in the bigger picture of the attendees’ participation in the meeting. If the attendees do not make or show up to the appointments, than the quality... Read more »

kchopson

What is Hosted Buyer and Reverse Trade Show?

They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »

What is Hosted Buyer and Reverse Trade Show?

They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »

kchopson

Three Ways Technology Can Bring Attendees Together

Internet

So you used all the technology tools in your arsenal to bring attendees to your meeting or event. You used email marketing , online registration, Facebook, Twitter and so on. And you did a great job! You have a record number of registrations and your show looks like its going to be a hit. So how can you make your show even better so attendees will be eager to come back next year? A great way to deliver value to your attendees is increasing their engagement with each other. This is where technology can really help you. Here are three... Read more »