Posts Tagged: experiences

kchopson

Thoughts on MPI’s WEC 2017

The 2017 World Education Congress (WEC) , the annual conference of Meeting Professionals International (MPI) , was held recently at the MGM Grand in Las Vegas. WEC’s primary value is education and is a quick way to earn credits for certifications such as the CMP. The conference includes over 70 education sessions and focuses on the best and leading edge practices of the meetings industry. The thousands of attendees include both corporate, non-profit, and association planners as well as suppliers of all kinds from destinations and venues to technology. The theme of this year’s WEC was “Stop Designing Meetings and... Read more »

Designing Emotional Sensory Experiences

What is Experience Design? Experience Design is about interacting your brand (event, company, product) with your consumer, allowing your brand to come alive for them. This creates a fresh connection between brand and consumer, in their personal world. These connections should be formed by experiences that are personally relevant to the consumer. It should be memorable for them, it should be interactive, and it should invoke emotion. The 3 Stages of an Experience Experience/Encoding – This is the stage where your consumer interacts with the brand message. During this stage your memory begins to encode the information it is receiving.... Read more »