Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »
Posts Tagged: lead retrieval
Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »
The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »
You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. The old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is proprietary, so it is difficult to explain what the... Read more »
Earlier this week, EventRebels President K.C. Hopson spoke to the award-winning Georgia Peach Chapter of SGMP on how to improve your meeting with QR codes. Here is a recording of the popular presentation. Learn about the basics of QR codes, how to create great ones, and the many ways you can use them for your event.
In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »
We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »
Did you miss our latest webinar on how to improve your meeting with QR codes? We’ve added the recording to our youtube channel so that you can watch anytime. Learn about the basics of QR codes, how to create great ones, and the many ways you can use them for your event.
EventRebels already has two mobile apps in the store for Google and Apple devices. The EROnsite app is for planners to monitor their show and, most importantly, scan QR codes on badges to track show and session attendance. Using the same QR code technology, exhibitors can run the ERLead app on their smartphone for lead retrieval. But we saved the best for last. The ERMobile app for attendees of conferences is now available for iPhone and Android! Our first releases have these exciting features: Full Conference Schedule with details for each presentation User’s Itinerary Maps of the... Read more »
The meetings industry is riding the wave of many exciting technology trends. Here are seven to watch – be ready to make them part of your meeting! Mobile Mobile is the dominant technology of the moment. For planners, the most important application is the meeting app. At a minimum, these apps need to be the go-to place for the show’s schedule, the individual’s itinerary and maps. Apps are also taking on many other duties: social networking, exhibitor/sponsor guides, speaker directories, audience response systems, surveys, and replacing traditional hardware like those used for lead retrieval. Responsive Web Sites An individual may... Read more »