Posts Tagged: Mobile Marketing

Mobile Monday: What can event marketers learn from the Super Bowl?

Everybody knows that the Super Bowl is the… umm, Super Bowl (for lack of a better term) of marketing. At $4.5 million for 30 seconds of airtime, marketers are becoming more inventive every year with the way they deliver messages. So, what can we learn from these marketers, in order to deliver a better message about our events, or products? Social isn’t easy  Social media, a key digital marketing strategy, is becoming more and more complex. There is an upward trend of video and link posts in order to combat the ever-changing social media algorithms. Marketers are becoming less dependent... Read more »

Mobile, QR Codes and Your Events

Event marketing is changing. Mobile devices have added a new level of interactivity to events and given marketers more opportunities to connect with their audience. I noticed a few things during this year’s July 4th celebrations… 1. Vendors taking payments with mobile phones 2. People everywhere taking and sharing photos with the mobile phones 3. Signs asking people to connect, share, scan and more All of these events are not only opportunities for businesses to advertise, but also opportunities for them to connect with a larger audience. Mobile has become the new, not-so-secret weapon, for successful event marketing. Mobile marketing... Read more »