Posts Tagged: mobile

kchopson

Is Your White Labeled Event App Dead?

Mobile Event App

The demand for mobile event apps for attendees is red hot. Event branding is very important to show producers, so it is important to package the event app in a way that reflects the brand as much as possible. Currently the most effective way of doing this is to “private label” or “white label” the event app. This type of labeling maximizes the brand by listing the app under the event or organization’s name in the app store, customizing the start up or “splash” page, and setting the look and feel of the app to reflect the event’s branding. White... Read more »

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

Ten Ways to Use Facebook Live & Periscope Streaming Apps for Your Conference

Live streaming apps have quickly been recognized as a terrific way to extend your meeting’s brand beyond in-person attendees. Twitter’s Periscope was the first to show the possibilities of live streaming events. However, the arrival of Facebook Live offers a chance to expand your show’s reach to Facebook’s giant ecosystem of over a billion users. The good news is you do not need to pick just one of these apps – you can use both! Since these free apps are a particularly good way to reduce expensive A/V costs, they will be particularly attractive to smaller meetings. Here are some... Read more »

kchopson

Is Your Online Registration Form ADA Compliant?

Section508Logo

Is your website ADA compliant? Section 508 is the key portion of the American with Disabilities Act (ADA) that deals with websites. The provision was enacted in 1998 to make available new opportunities for people with disabilities and to encourage development of technologies that will help achieve these goals. For years, developers have often created websites that are Section 508 compliant only if the site is part of a government contract or have an audience that requires these standards. However, in recent years, there has been an increasing amount of cases where websites that are not compliant have opened themselves... Read more »

kchopson

Stream At Your Own Peril, Part Two

This is part two of an article that originally appeared as the lead story for The Meeting Professional June 2016 issue. Click here to go to Part One Everything is About Communication The key to avoiding and surviving such lawsuits is to make the intentions of the conference clear. “My best advice is to alert all parties concerned that a live streaming app like Periscope is being used, where and when,” says Tyra Hilliard. “Disclose it in speaker and entertainment contracts and get permissions as needed. Disclose it in registration materials and ask registrants for permission to use their images.... Read more »

kchopson

Stream At Your Own Peril, Part One

After entering the social media world in 2015, live streaming apps quickly captured the attention of the general public. More than just real-time video, these apps offer all the interactive elements of social media, including comments, likes and hashtags. The early success of its first entrants Meerkat and Twitter’s Periscope pulled social media goliath Facebook into the fray. With the launch of its Facebook Live feature the reach of live streaming video immediately expanded to hundreds of millions viewers, promising to unleash yet another communications evolution. The impact on the meeting and convention industry has been equally as swift, and... Read more »

kchopson

Free White Noise Apps to Help You Sleep While You Travel

Are you someone who needs background noise to sleep? I am not talking about the television or radio, but “white noise” like a fan, the rain, or even the noise of a nearby road. For travelers with this inclination, hotel rooms typically have some ambient sounds like the hum of the air conditioner to solve the sleeping problem. However, sometimes the hotel room is actually so quiet that you can hear every little noise, such as people walking down the hall. This can result in a poor night’s sleep. If you are like this, you are not alone. One study... Read more »

kchopson

13 Ways to Get Attendees to use Your Mobile Event App

ERMobile Attendee App for iPhone and Android

So you’ve created a great mobile event app packed with useful features, but the number of times the app has been downloaded is disappointingly low. What do you do to increase the rate of usage? Here are some useful tips to get more attendees to download and use your event app:Pre-promote. On your web schedule page and related pages, mention that you will have an app. Create a mobile app web page. Give the app its own page within your event’s website. Before it is released, highlight features and benefits. After release, include the download links. Introduce the app with... Read more »

kchopson

How to Increase Audience Engagement with Mobile Session Question & Answer

Have you ever heard of “Death by PowerPoint?” This generally refers to a presentation that makes poor use of slides. But what it really means is that the speaker bored the audience. However, even if the slides are well made, a lack of crowd interaction can result in disinterested attendees. Most meeting planners are well aware of this phenomenon and go to great lengths to alleviate its effects. Traditional techniques often involve cumbersome methods such as someone walking around with a microphone receiving questions from the crowd. Other variations including a line of people behind a mic or someone collecting... Read more »

kchopson

How to Save Tons of Time with Automated Surveys and CEUs

After working very hard to put on a great conference, the nail in the coffin for the planners’ exhaustion is often the issuing and collation of meeting related surveys and CEUs. If the work is performed using paper and/or spreadsheets, the resulting toil is usually a mountain of tedious and error-prone management of forms. The work is labor and time-intensive and, consequently, unnecessarily expensive. The good news is there are some great technology tools for automating much of these processes. These tools tend to specialize in a particular purpose but can work in harmony with the right selection of products.... Read more »