Posts Tagged: mobile

kchopson

QR Codes, Not Just For Your Website!

As you probably know, QR Codes are a great way to promote your event. The most common use of these codes is to have a smartphone scan the code which redirects the user to a web page. For a meeting, this might be a link to the meeting web site or your organization. Lost in the standard use of QR codes are a couple of other novel ways to use QR codes to promote your organization or event. A great use of QR codes is for SMS marketing – i.e. text messaging. Your QR code can be setup so when... Read more »

kchopson

How Geofencing Can Enrich Your Meeting

Geofencing

2013 is the year smartphones significantly changed how events function. From social networking apps to innovative ways badges and smart phones can change session tracking, check-ins and lead retrieval, the mobile platform offers exciting possibilities that weren’t even considered a few years ago. One new such technology is called “geofencing.” As you probably already know, the GPS (“Global Positioning System”) in your smartphone interacts with location-based apps – like Google Maps and Foursquare – to use your location for your benefit. A geo-fence takes this a step further. An establishment – like a store or a booth at a trade... Read more »

Mobile, QR Codes and Your Events

Event marketing is changing. Mobile devices have added a new level of interactivity to events and given marketers more opportunities to connect with their audience. I noticed a few things during this year’s July 4th celebrations… 1. Vendors taking payments with mobile phones 2. People everywhere taking and sharing photos with the mobile phones 3. Signs asking people to connect, share, scan and more All of these events are not only opportunities for businesses to advertise, but also opportunities for them to connect with a larger audience. Mobile has become the new, not-so-secret weapon, for successful event marketing. Mobile marketing... Read more »

kchopson

Lead Retrieval for Your Smartphone!

EventRebels is pleased to introduce ERLead, a lead retrieval app designed to allow exhibitors and sponsors the ability to scan leads directly with their iPhone or Android smartphone, at a fraction of the cost of traditional lead retrieval hardware rental. Using QR code and smartphone technology, ERLead provides an integrated solution for exhibitors’ lead retrieval needs. Exhibitors can purchase their booth with ERShow and add on lead retrieval at the same time. Attendee badges include a QR code that allows exhibitors to scan and access only the contact information that the meeting planner wants to share. No Hardware Onsite! Free... Read more »

kchopson

What is the Deal with All These Codes on My Badge?

There has been a lot of talk in the last few years about using various codes on attendee badges to expedite the exchange of information between attendees, exhibitors, or both. These “codes” take the form of some image that has no meaning to a person but are meant to be read by a device (“machine readable.”) These codes not only differ visually, but they also function in quite different ways. Here is a break-down of the most popular codes used on badges at meetings and events. A 1D Bar Code (i.e. One Dimensional) is a simple code typically representing a... Read more »

lbradford

Three Reasons You Should Start Text Messaging Your Attendees

1.Text messages have a high open rate Text messages are simply read more often than e-mail messages. According to a Nielsen study, 97% of text messages are read within 15 minutes of being sent. Even the most successful e-mail marketing campaigns fall far short of this number. A Silverpop study reports that the top email marketing campaigns have an open rate of around 35.7%. For the average email campaign, the open rate is only 19.7%. If you have an important message to deliver to your attendees, send it through a text message. It’s much more likely to be read. 2.Text... Read more »

kchopson

Create QR Codes That Work

QR codes have become one of the hottest marketing tools around. Because of the emergence of the smartphone and free, easy to use scanning apps, QR codes can now be found everywhere from online sites to stickers to tattoos(!) to lampposts. Popular smartphone readers such as Red Laser, ScanLife and ShopSavvy make it easy to scan the codes with your phone camera. For the vast majority of cases, scanning a QR code with a smartphone will result in a website appearing in your default mobile browser. However, QR codes can be created to serve other purposes. For example, scanning the... Read more »

kchopson

How to Use Technology to Green Your Meetings Before It Even Starts!

In case you didn’t already know, the meetings industry is considered the second most wasteful. Because of this, the industry has made a great deal of effort in the last few years to become more environmentally sustainable. A meeting that implements sustainable practices is called a “green meeting.” This phrase leaves some room for interpretation, but the upshot is clear – consider the environmental impacts through all stages of a meeting and seek to reduce negative consequences. Greening your meeting can be very complicated and difficult to understand especially in regards to things like travel, building usage, food and beverage,... Read more »

kchopson

Improve Your Event With QR Codes

Though QR codes have been around since 1994 (when they were created by a Toyota subsidiary), in the last few years these codes have become one of the hottest marketing tools around. QR codes can now be found everywhere from online sites to stickers to tattoos(!) to lampposts. The main reason for this stunning rise in popularity has been the emergence of the smartphone and free, easy to use scanning apps. QR (or Quick Response) codes are simply a different type of bar code. When scanned by a reader the code typically returns a website URL. When using one of... Read more »