Posts Tagged: sponsor

lbradford

Don’t Let Suitcasing Trolls Rob Your Sponsors and Exhibitors!

To the average person, the word “suitcasing” may conjure up images of travel or adventure. But for many people in the event industry, it simply means trouble. What is suitcasing? Suitcasing is an unethical business practice that is frowned upon at events. It occurs when someone who has not purchased a sponsorship or exhibit space distributes promotional materials or solicits business at an event. For example, a company representative may register as an attendee and then work the exhibit floor, passing out promotional items and information in the aisles. Or, a company may rent a conference room at the event... Read more »

kchopson

How to Promote your Meeting with LinkedIn

LinkedIn is now the premier social media web site for business. If your conference is targeting professionals in business, education and government, LinkedIn is not to be ignored, although they have discontinued the app for creating events. There are still many great ways for your meeting to be promoted on LinkedIn. Post updates on your personal and organization page that link to your online registration form. Use headline terminology, such as registration for your conference “is now open!” Post status updates about meeting news such as speaker updates, the venue, and so forth. Have a LinkedIn icon on your online... Read more »

kchopson

Use Twitter After Your Conference To Keep It Alive

Twitter

In a previous article Use Twitter at Your Conference we discussed how to use Twitter to increase attendee engagement. Assuming you have created a great hashtag, the general idea is to use this Twitter hashtag to create the “go to” place to get information about the conference. Continuing this idea, the conference does not need to stop being an important resource once the show is over. In fact, you can continue your attendee engagement long after everyone has gone home. Following the principles set forth in our previous articles, here are some simple things you can do with Twitter to... Read more »

kchopson

Using Twitter at Your Conference

In a previous article Use Twitter to Promote Your Conference we discussed how to use Twitter for generating buzz about your conference. Because Twitter posts (called a “Tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headlines and small news stories. While this is tremendous to promote your conference, Tweets can be used with great effectiveness to increase attendee engagement and enthusiasm at the conference itself. This, in turn, will make the meeting more memorable and help build your brand. Before reviewing techniques you can use, a couple of general issues should... Read more »

kchopson

Make it Easy for Exhibitors to Give You Money

If you are doing exhibitor management the old fashioned way then you are spending a lot of time faxing or mailing or processing paper forms sent to and from your exhibitors. You probably have huge spreadsheets of information. Likewise, you prospective exhibitor probably has a special “folder” of all the paper that’s been passed and forth, which has consumed a great deal of the exhibitor’s and your time. Furthermore, the money the exhibitor can be sending you is slowed down with mailings and manual credit card processing. Do you want to cut out this paperwork and receive revenue from your... Read more »

kchopson

Attracting Event Sponsorships as a Salesperson: Getting Qualified Leads

In this economy it is tougher than ever to get sponsorships for your event. Every corporation has many more sponsorship opportunities than it can support.  Landing a sponsor now demands new levels of planning, diligence, and perseverance.  Unfortunately, those selling sponsorships often miss some basic, but critical, steps that are needed to reach their goals.  Perhaps the key step lies in the understanding that the process is a “selling” one. Because the sale is for a non-profit, the seller does not like to think of him or herself as a salesperson, but that is precisely what the job is.  If... Read more »

kchopson

Use Twitter to Promote Your Conference

In the past few years, Twitter has become one of the most useful and popular tools for promoting events and conferences. Because Twitter posts (called a “tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headline and small news stories. Combined with links to websites, you can make powerful information about your show available to real and potential attendees in an easy-to-read steady stream. This stream is a great vehicle for generating buzz about your conference. The first step in making Twitter work effectively for your conference is to choose a great... Read more »